asci
Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
CCPA partners with ASCI to bolster advertising regulation in India
Cases concerning misleading advertisements escalated by ASCI will be ‘promptly addressed and handled in strict accordance with the Consumer Protection Act 2019 by the CCPA’ , as per the joint statement issued by the regulatory bodies
How green is our adland valley?
In light of the recent global COP28 agreement to transition away from fossil fuels and ASCI’s directives to curb greenwashing in the Indian communications space, Campaign India attempts to understand where Indian agencies stand on the matter, and the stance adopted by them when it comes to working with such clients
ASCI releases guidelines to clamp down on false environmental claims in ads
Effective 15 February 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent
Fostering diversity isn't a mere obligation but an essential component for media representation: Experts
At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion
Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts
A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit
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