artificial intelligence
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‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’
Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots
Can AI replace the creative juror? An experiment
The Epica Awards gave it a try—here's how it worked out
Wesley ter Haar on the difference AI makes to creative content
Media Monks' bearded boy wonder celebrates the power of creative scale through AI while looking back at his company's humble roots inspired by the Wu-Tang Clan
Year in Review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year
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Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores
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