ad scandal

P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal
Nov 03, 2017
Emily Tan

P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59 per cent.

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