6e

Dec 08, 2017

Opinion: The never-go aspect of the Indigo incident

Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba

Nov 14, 2017

Blog: Indigo to Indigoon! 6E is not sexy

The author explains how the ‘Stray Bullet’ hit Indigo and besmirched its reputation