Chlorophyll's new website www.chlorophyll.in has won the best professional services website award 2009 hosted by the IAC (Internet Advertising Competition).The website has been created by Indigo Systems & Technology Consulting. The team behind the website includes Jyoti Kotecha, Navin Balakrishnan, Imtiaz Shaikh and Jeemutbahan Roy.
chlorophyll recently celebrated ten years of its existence. The branding consultancy, headed by Kiran Khalap (pictured, right) and Anand Halve (pictured, left) used the occasion to launch Litmosi, a corporate alignment tool that attempts to help companies align their corporate values with their corporate behaviour. Kiran Khalap, founder CEO, chlorophyll, pointed out that the biggest change that had taken place in the last few years was the end of one way communication.
It was at a meeting of the independents when chlorophyll's Kiran Khalap came up with this idea. What were the learnings?
The co-founder of Chlorophyll is no more
There are multiple hues in a client agency colour palette. The author analyses some of them
Prior to this, he was senior brand planner at Chlorophyll
...Listen to brands Amazon, Jet, Samsonite.”
Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy is dedicating this weekend in reading Pauline Kael's 'I Lost It at the Movies'
As ‘core functions’ evolve, are there competency and ethics issues?
Kiran Khalap, managing director, chlorophyll, recommends 'The Living Company'
Don't dilute my Old Monk because you want it to expand, says the author
Was there more to the brand pulling out than ‘disrepute to the game’?
Mumbai-based brand and communications consultancy Chlorophyll celebrated its 15th anniversary with a discussion on: ‘The corporate brand is the new product brand’
Industry practitioners say pricing is not a factor when it comes to health conscious consumer choices
One is that social junta may not represent aam junta, entirely; the other issue is that of PR, finds Shinmin Bali
Initially, the agency will work on the brand's microwavable kitchenware range
There is agreement on the category being affected, but how will brands address the situation?
In the third part of a series, Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, talks about the influence of online marketing
The change will be communicated with 360-degree media campaign, devised by O&M.
Can the national carrier rise with the help of a new identity?