Search results for "chlorophyll"

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Apr 23, 2009
Campaign India Team

Chlorophyll.in wins at Internet Advertising Competition

Chlorophyll's new website www.chlorophyll.in has won the best professional services website award 2009 hosted by the IAC (Internet Advertising Competition).The website has been created by Indigo Systems & Technology Consulting. The team behind the website includes Jyoti Kotecha, Navin Balakrishnan, Imtiaz Shaikh and Jeemutbahan Roy.

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Aug 17, 2009
Campaign India Team

Chlorophyll launches corporate alignment tool Litmosi

chlorophyll recently celebrated ten years of its existence. The branding consultancy, headed by Kiran Khalap (pictured, right) and Anand Halve (pictured, left) used the occasion to launch Litmosi, a corporate alignment tool that attempts to help companies align their corporate values with their corporate behaviour.     Kiran Khalap, founder CEO, chlorophyll, pointed out that the biggest change that had taken place in the last few years was the end of one way communication.

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Jan 20, 2015
Campaign India Team

Interbrand India brings in Ashoo Advani as associate director, brand strategy

Prior to this, he was senior brand planner at Chlorophyll

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Nov 16, 2015
Raahil Chopra

Live Issue: Pepsi and the title sponsorship of IPL

Was there more to the brand pulling out than ‘disrepute to the game’?

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Aug 05, 2015
Gokul Krishnamoorthy

Opinion: The opportunity cost of chasing global recognition

Don't dilute my Old Monk because you want it to expand, says the author

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May 18, 2015
Campaign India Team

Live Issue: Should PR agencies handle paid content?

As ‘core functions’ evolve, are there competency and ethics issues?

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Nov 11, 2011
Shephali Bhatt

Your weekend reading list

Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy is dedicating this weekend in reading Pauline Kael's 'I Lost It at the Movies'

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Jul 06, 2015
Raahil Chopra

Live Issue: Have instant noodles taken a hit with Maggi?

There is agreement on the category being affected, but how will brands address the situation?

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Oct 22, 2010
Arati Rao

Your Weekend Reading List

Kiran Khalap, managing director, chlorophyll, recommends 'The Living Company'

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Aug 19, 2014
Shinmin Bali

'Social media interrogates the substance of the provider’

Mumbai-based brand and communications consultancy Chlorophyll celebrated its 15th anniversary with a discussion on: ‘The corporate brand is the new product brand’

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May 26, 2015
Ananya Saha

Headlines Today rebrands as India Today to target digitally savvy audience

The change will be communicated with 360-degree media campaign, devised by O&M.

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Mar 18, 2014
Shinmin Bali

Live Issue: Can social media predict mandate for 2014?

One is that social junta may not represent aam junta, entirely; the other issue is that of PR, finds Shinmin Bali

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Feb 27, 2015
Shinmin Bali

Live Issue: Can ‘rebranding’ redeem Air India?

Can the national carrier rise with the help of a new identity?

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Dec 30, 2014
Raahil Chopra

Live Issue: Can brand Uber ride back to its heyday?

We ask the experts to figure a way out of the controversies for the technology player

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Aug 08, 2012
Campaign India Team

Borosil Glass Works' creative mandate moves to Everest

Initially, the agency will work on the brand's microwavable kitchenware range

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Oct 01, 2012
Kiran Khalap

Kiran Khalap’s Blog: The Internetwork killed three. RIP third victim: communication models

In the third part of a series, Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, talks about the influence of online marketing

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Nov 04, 2015
Ananya Saha

Close Up: ‘The choice was either to be…or to do’

Emmanuel Upputuru, founder and chief integrated officer, ITSA, tells us that craft is under threat from effectiveness, reflects on his journey, and the next phase of growth for the challenger agency

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Oct 22, 2013
Campaign India Team

Live issue: Is ‘sexual attraction’ the best bet for deos?

Raahil Chopra speaks with marketers and agencies, to study the differentiation in advertising in the category

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Nov 27, 2012
Shephali Bhatt

Dinesh Swamy joins Proximity BBDO as creative leader

Swamy moves from Digital Law & Kenneth. This is ‘acts not ads 2.0’, says Josy Paul.

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Oct 13, 2014
Raahil Chopra

Will quicker delivery add to festive shopping online?

Last minute buying is common in the festive season. And e-com players now have ‘instant’ delivery options. What impact will the latter have on festive shoppers? Kiran Khalap, co-founder, chlorophyll brand & communications consultancy and Devendra Chawla, president, Food Bazaar, Future Group answer