Chlorophyll's new website www.chlorophyll.in has won the best professional services website award 2009 hosted by the IAC (Internet Advertising Competition).The website has been created by Indigo Systems & Technology Consulting. The team behind the website includes Jyoti Kotecha, Navin Balakrishnan, Imtiaz Shaikh and Jeemutbahan Roy.
chlorophyll recently celebrated ten years of its existence. The branding consultancy, headed by Kiran Khalap (pictured, right) and Anand Halve (pictured, left) used the occasion to launch Litmosi, a corporate alignment tool that attempts to help companies align their corporate values with their corporate behaviour. Kiran Khalap, founder CEO, chlorophyll, pointed out that the biggest change that had taken place in the last few years was the end of one way communication.
Prior to this, he was senior brand planner at Chlorophyll
Was there more to the brand pulling out than ‘disrepute to the game’?
Don't dilute my Old Monk because you want it to expand, says the author
As ‘core functions’ evolve, are there competency and ethics issues?
Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy is dedicating this weekend in reading Pauline Kael's 'I Lost It at the Movies'
There is agreement on the category being affected, but how will brands address the situation?
Kiran Khalap, managing director, chlorophyll, recommends 'The Living Company'
Mumbai-based brand and communications consultancy Chlorophyll celebrated its 15th anniversary with a discussion on: ‘The corporate brand is the new product brand’
The change will be communicated with 360-degree media campaign, devised by O&M.
One is that social junta may not represent aam junta, entirely; the other issue is that of PR, finds Shinmin Bali
Can the national carrier rise with the help of a new identity?
We ask the experts to figure a way out of the controversies for the technology player
Initially, the agency will work on the brand's microwavable kitchenware range
In the third part of a series, Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, talks about the influence of online marketing
Emmanuel Upputuru, founder and chief integrated officer, ITSA, tells us that craft is under threat from effectiveness, reflects on his journey, and the next phase of growth for the challenger agency
Raahil Chopra speaks with marketers and agencies, to study the differentiation in advertising in the category
Swamy moves from Digital Law & Kenneth. This is ‘acts not ads 2.0’, says Josy Paul.
Last minute buying is common in the festive season. And e-com players now have ‘instant’ delivery options. What impact will the latter have on festive shoppers? Kiran Khalap, co-founder, chlorophyll brand & communications consultancy and Devendra Chawla, president, Food Bazaar, Future Group answer