Campaign India: News

Eustace Fernandes: A journalist remembers

Payal — Thu, 11 Mar 2010 02:26:47 -0800

For a ‘brand journey’ assignment on Amul, my then colleague Anant Rangaswami (then editor of Impact magazine, now editor of Campaign India) suggested I meet some veterans who had a significant role to play in the successful Amul campaign, besides contacting the company and the advertising agency that then handled the account.

Amul moppet creator Eustace Fernandes passes away

Payal — Wed, 10 Mar 2010 22:55:13 -0800

Eustace Fernandes, creator of the Amul moppet and a director on the board of Radeus Advertising, which created the iconic Amul advertising, has passed away. He was 75.
More details on Fernandes' involvement in the creation of the Amul moppet here.

The funeral service will be held today at 4.15 pm at St Peters Church, Bandra, followed by the burial at St Peters Cemetery, Mahalakshmi.

India has four shortlists at Festival of Media 2010

MuktaL — Wed, 10 Mar 2010 04:00:31 -0800

CORRIGENDUM:

Campaign India had erroneously reported that India has four shortlists at the Festival of Media Valencia 2010. However, a total of eight entries have made it to the shortlist. The following four entries have been inadvertently missed out. We regret the error.

In the category 'Best Use of Content' category, Mindshare has one shortlist for 'Lux Perfect Bride' for Lux.

1pointsize bags creative duties for Odyssey's 'Editions'

MuktaL — Wed, 10 Mar 2010 00:56:44 -0800

Odyssey India has handed over the creative duties of its new brand 'Editions' to Chennai-based creative shop, 1pointsize. This win for 1pointsize comes after recently bagging the creative mandate for Anval, an Australian company with products in bulk material handling.

Dream the car you drive, says Skoda's new campaign for Laura

MuktaL — Tue, 09 Mar 2010 21:17:07 -0800

Skoda Auto has rolled out a new campaign for the Laura. Created by Law & Kenneth, the TV-led campaign tells viewers to 'dream the car they drive'. Apart from television, the communication is being supported by print and outdoor as well.

Speaking to Campaign India, Rahul Nangia, creative director, Law & Kenneth said, "We were tasked with portraying how the Skoda Laura is loaded with features that are unheard of, in this segment. In fact, the drive is comparable to cars like Audi and BMW."

Karishma Initiative partners Media2win

Payal — Wed, 10 Mar 2010 02:00:04 -0800

Karishma Initiative, a wholly owned subsidiary of Lintas India, has entered into digital space by partnering with Media2Win.

Karishma Initiative delivers media solutions to clients across all mass media. The main clients include Etisalat telecom, Samsonite, Austrian Airways, Bombay Dyeing and Add Gel Pens. Media2Win offers digital marketing solutions, including SEM, SEO, online display advertising, blog and community marketing, ORM, SMS and mobile marketing, amongst others. Its major clients include Bajaj Auto, Tata Telecom and Max New York Life.

Alpha G:Corp taps iris for AlphaOne Amritsar

GunjanP — Wed, 10 Mar 2010 18:32:56 -0800

Real Estate company Alpha G:Corp has appointed independent agency iris to create a regional integrated campaign for its new AlphaOne mall in Amritsar, Punjab.

iris will be responsible for all pre- and post-launch activity for the centre, which will include press ads, radio, outdoor, POS, newspaper inserts, on-ground activation and a 11,000-strong launch event featuring local artists, that was held on the 5th of March.

GEC Stakes: Zee, Imagine surprise

MuktaL — Tue, 09 Mar 2010 19:39:18 -0800

In a topsy-turvy week, Zee TV jumped into the reckoning with 301 GRPs for Week 10 while Imagine (172 GRPs) overtook Sony (151 GRPs) to occupy the fourth spot.

STAR Plus with 316 GRPs pipped Colors (311 GRPs) at the post.

SAB TV was at 90 GRPs.

Track GECs ratings in 2010:

Juju Basu joins Contract as VP and senior creative director

MuktaL — Tue, 09 Mar 2010 19:16:13 -0800

Juju Basu (pictured), creative director, Saatchi & Saatchi is set to join Contract Advertising in the role of vice president and senior creative director.

YouTube signs official sponsors for its Live IPL broadcast

arcopol — Tue, 09 Mar 2010 04:57:02 -0800

Google has announced the line-up of sponsors for DLF IPL 2010 matches on YouTube, the first major sporting event to be live streamed on YouTube.

Leading the line-up, the premium sponsors are Royal Challengers IPL team, HSBC India and HP India.

Other top brands taking sponsorship slots include Airtel, Coca Cola and Samsung.

Sponsors’ ads will appear throughout the 60-match tournament, across several ad formats, including pre-roll and mid-roll ads, YouTube homepage ads and banner ads next to the Live player and on video watch pages.