Campaign India: News

Pizza Hut Delivery promises "Hot on the Dot" pizzas

MuktaL — Mon, 23 Aug 2010 21:18:57 -0700

Pizza Hut Delivery (PHD), the delivery brand of Pizza Hut, has unveiled its new ad campaign, highlighting a new "Hot Dot" heat-sensitive sticker on the box. In case the sticker doesn't read "hot", the company promises to give the pizza to the consumer for free.

"Travel" most popular search word across Asia reveals Yahoo! survey

MuktaL — Wed, 25 Aug 2010 21:07:52 -0700

Yahoo! announced its annual “Top 5 Fastest Growing Businesses in Search Marketing” and “Top 10 Most Popular Search Keywords,” which could be key indicators for enterprises’ online search marketing investments. In the first half of 2010, an integrated analysis was conducted on Yahoo!

EMVIES to be held on August 27

MuktaL — Wed, 25 Aug 2010 21:12:59 -0700

The Advertising Club of Bombay will be organising EMVIES 2010, its media awards presentation, on Friday, August 27, 2010. Now in its tenth year, the awards will be given across 14 categories that include the grand EMVIE, People's Choice and the Best Media Agency of the year . The event, sponsored by Times Television Network, will be hosted at the Taj Lands End in Bandra.

Sixth Indian Magazine Congress scheduled for September

MuktaL — Wed, 25 Aug 2010 21:18:56 -0700

The sixth edition of the Indian Magazine Congress, organised by The Association of Indian Magazines, is scheduled for September 6 and 7, 2010. It will be held at the ITC Grand Central, Mumbai.

The theme of this year's event is ‘Magazines: What's the next big thing?’ The sessions will discuss topics like editorial challenges, tapping into the power of social networks, the future of international magazine brands, new reading habits, new distribution challenges and what advertisers want from magazine brands.

Paulomi Dhawan joins Landmarc Leisure Corporation

MuktaL — Wed, 25 Aug 2010 21:21:56 -0700

Landmarc Leisure Corporation has announced its foray into the wellness and wellness-related segment and appointed Paulomi Dhawan to spearhead this venture. The company plans to launch a chain of high end spalons across India with the first one opening in Powai, Mumbai, in August 2010 called 'Svastii'.

Rediffusion creates new campaign for Champions League T20

MuktaL — Wed, 25 Aug 2010 05:21:02 -0700

Rediffusion Y&R's Delhi office has conceptualised a set of new TVCs for the Airtel Champions League, to be held in South Africa. For the T20 tournament, starting on the 10th of September, Airtel's new campaign is a call to action to identify the most ardent fan for the Chennai Super Kings, Mumbai Indians and Bengaluru's Royal Challengers. Interested fans need to upload the wackiest videos in order win an all-expense paid trip to South Africa.

Star CJ Alive campaign built on research response “Paagal hai kya?”

MuktaL — Tue, 24 Aug 2010 21:01:03 -0700

The guiding thought for the launch communication of 24-hour shopping channel Star CJ Alive was built around what the research team heard in their pre-campaign interviews. Paritosh Joshi, chief executive officer of Star CJ Network, said, “In fact during the same research when people were asked whether they shopped from a homeshopping channel, the most oft-quoted response was ‘Paagal hai kya?’ Thus out of this ‘Paagal Hai Kya’ response was born the ‘Paagal’ character – the madman with the crazy hairstyle.”

Lowe Lintas creates new campaign for Zoya

MuktaL — Tue, 24 Aug 2010 21:20:39 -0700

Zoya, the diamond jewellery boutique from Tanishq, has launched a new collection by Raghavendra Rathore called 'Gold of Narlai'. The campaign has been created by Lowe Lintas.

ANDY Awards crowdsources call for entries campaign

MuktaL — Tue, 24 Aug 2010 21:11:21 -0700

The International ANDY Awards (organised by the Advertising Club of New York) has thrown open the creation of its call for entries campaign to the ad fraternity.

According to the brief they've set out on the website, "The Strategic Direction in one simple sentence: The toughest jury in the world wants to see your work."

WPP returns to growth with 36 per cent profit lift

MuktaL — Tue, 24 Aug 2010 21:05:43 -0700

WPP has reported a 36 per cent growth in profit before tax to US$353.8 million for the first half of 2010.

Billings are up 8.5 per cent to US$29,483 billion of which US$3,382 billion is attributed to net new business billings of almost double last year's volume.