Campaign India: News

Adland Rockstars: Sneh Nihalani

arcopol — Sun, 14 Mar 2010 12:00:24 -0700

This week's Adland Rockstar is Sneh Nihalani, creative partner, Rediffusion Y&R.

IPL-3 opening match clocks a TVR of 7.0: TAM

arcopol — Sun, 14 Mar 2010 22:13:10 -0700

TAM Sports has released television viewership data for Day One of the third season of the Indian Premier League (IPL) which kicked off in Mumbai on Friday.

Center Fruit sets tongues wagging, yet again

arcopol — Sun, 14 Mar 2010 12:25:05 -0700

O&M has unveiled the latest commercial for Perfetti's liquid filled gum, Center Fruit. Armed with a baseline of 'Kaise jeebh laplapaayee', this is the third commercial by the confectionary major after its initial films of Phone booth and the subsequent ATM commercial aired between 2006-07.

O&M says the latest commercial was born out of a need to do a theme-based commercial that would cut across masses. The film, titled 'Jugalbandi' is a humorous take on Center Fruit's presence in the middle of a duel between a tabla maestro and an experienced classical singer.

2009 was ‘game of two halves’: Sir Martin Sorrell

MuktaL — Wed, 10 Mar 2010 00:39:02 -0800

WPP chief executive Sir Martin Sorrell used a well-worn football analogy to describe his company’s performance in 2009 before forecasting a return to growth in the second quarter this year. Talking to global business broadcaster CNBC, Sorrell said last year had been “a game of two halves” for WPP.

Sorrell said, “In the first half of the year I think we were staring into the abyss. In the second half we certainly saw things becoming less worse.”

Domor, TNS to measure marketing effectiveness of cricketing events

arcopol — Sun, 14 Mar 2010 12:45:48 -0700

Nitin Jain and Rema Harish-owned communications consultancy Domor, in partnership with TNS, has kicked off a marketing effectiveness study termed as 'Consumer Response to Investment in Cricket' (CRIC) with the Indian Premier League (IPL) Season 3.

CRIC has been designed with the primary aim of measuring the effectiveness of cricketing events – largely for the sponsors/advertisers who use these events as a marketing platform.

IPL opens to 4.3 TVR in third season: aMap

arcopol — Sun, 14 Mar 2010 13:31:52 -0700

aMap has released viewership numbers for the first two days of cricketing action for the Indian Premier League's third season which kicked off in Mumbai on Friday.

The home-coming of the League has reflected positively for television viewership. According to data available with aMap, the ratings for Day One's cricketing action (Top 6 metros, C&S 15+) - Deccan Chargers versus Kolkata Knight Riders - showed a 22% jump from 3.5 last year to 4.3 this year. The match began at 20:00 hrs and went on till midnight.

MMGB: Bud Light Institution

Payal — Fri, 12 Mar 2010 03:21:25 -0800

Bud Light Institution invented anything and everything that could distract women around the world. Watch the ad to know why. Have a good week.

Grab that remote: DLF IPL hits screens today

arcopol — Thu, 11 Mar 2010 23:47:33 -0800

The weekend is upon us once again. This weekend has a LOT to offer for sports lovers worldwide. From the IPL and Hockey World Cup in India to the Grand Prix to be held in Bahrain, there's plenty to look forward to!

The third edition of the DLF IPL is on its way and there are four games to be played this weekend. On Saturday, Sachin Tendulkar's Mumbai Indians host Shane Warne's Rajasthan Royals at the CCI. This one's live from 16:00 hrs followed by Punjab hosting the Delhi Daredevils at 20:00 hrs.

Top picks: The Palace of Illusions, East of Eden

MuktaL — Thu, 11 Mar 2010 20:25:04 -0800

This week, check out what Campaign India readers have recommended for you...

The Palace of Illusions - Chitra Banerjee Divakaruni

Meghana Kurup, journalist, Mumbai Mirror Online

My weekend plan: Mansi Trivedi, Saatchi & Saatchi

arcopol — Fri, 12 Mar 2010 00:56:55 -0800

Apologies for working in the advertising industry and yet stealing from Alicia Keys' song 'New York state of mind' but if we can name our film industry Bollywood, we are allowed to morph any international term to fit our needs, right?

This weekend is meant to be special. Since I arrived in Mumbai, India, this is my first weekend dedicated to exploring the cultural muse that the city offers. I’ve spent the last couple of weekends either trying to shrug off the jet lag or trying not to miss bagels for breakfast.