Campaign India: Features

Budget Wishlist

Payal — Tue, 23 Feb 2010 22:02:07 -0800

Media and advertising professionals give their light-hearted take on how this year’s budget could impact them individually and also the industry as a whole in ‘CNBC Awaaz-Campaign India BUDGET Fun-DAS’. Read the full feature here and catch bytes on CNBC Awaaz

Prasoon Joshi, executive chairman, McCann Erickson India and regional CD, Asia Pacific

Does the Internet empower working women?

MuktaL — Wed, 24 Feb 2010 23:07:13 -0800

To what extent has the Internet helped working women strike a work-life balance? Campaign Indial finds out...

Digital Communication, Real World Connection

MuktaL — Wed, 24 Feb 2010 22:40:53 -0800

As with all things new, when digital technologies became mainstream in our lives mass confusion reigned in our industry regarding who should do what. Should only digital agencies do digital? Could traditional agencies do it too? Could digital agencies become mainstream?

Now, as the move towards integrated communications forces such debates to conclusion, a new trend in consumer behaviour and marketing is adding layers of digital depth to our real world surroundings. Welcome to ‘Post-Digital’.

Why Lalit Modi needs to stop being Lone Ranger

MuktaL — Wed, 24 Feb 2010 22:20:14 -0800

It can’t be easy for those who have investments in the Indian Premier League. If I were one, I would be ensuring that I had my Sorbitrate in my wallet and would ensure that I had my wallet all the time.

It’s the third edition of the Indian Premier League and, by now, the only thing predictable about the tournament is the uncertainty.

Will rich media gain thanks to IPL on YouTube?

MuktaL — Sun, 14 Feb 2010 22:06:33 -0800

Will the IPL on the net encourage marketers to spend more time understanding the net, asks Campaign India.

When a decision is unpopular, call it ‘dithering’

MuktaL — Sun, 14 Feb 2010 21:26:49 -0800

A while back, President Obama came under fire for ‘dithering’ over his Afghan policy. Dick Cheney said that “signals of indecision…hurt our allies and embolden our adversaries”. Donald Rumsfeld and Karl Rove concurred. The Washington Post’s David Broder claimed that “the urgent necessity is to make a decision—whether or not it is right.”

Procurement, the eleven-letter beast, is reality

MuktaL — Sun, 14 Feb 2010 21:21:32 -0800

A month or so ago, a New Delhi-based advertising agency resigned an account of a large auto brand (I know I’m sounding like one of the leading national dailies as I refuse to name the brands – and there I go again!), exasperated with their dealings with ‘procurement’.

The long-drawn negotiations between Unilever and various suppliers is taking as long as it is thanks to ‘procurement’.

"60th year of being on top": Mitrajit Bhattacharya

Payal — Wed, 10 Feb 2010 05:33:26 -0800

The group which has been rather quiet since the last few years is now ready to "explode", declares Chitralekha's President and Publisher, Mitrajit Bhattacharya. The year 2010 is of prime importance to the Group. Not only will it be celebrating its 60th anniversary, but the group is also planning to foray into various new segments.

24 hours with: Anshumani Khanna

MuktaL — Sun, 07 Feb 2010 21:39:02 -0800

Name Anshumani Khanna
Job Associate creative director, DDB Mudra
Professional mission Make the hours count
Personal mantra Wake up with a smile. It sets the tone for the day.

7:00am Riding alongside Genghis, commanding a tuman of ten thousand, barking orders to bring down the gates of Samarkhand.

8:00am Ting tong.

8:45am Trying to read the paper, decide the dinner menu, eat breakfast and get the house cleaned.

Business channels in 2010: What’s in store?

MuktaL — Fri, 05 Feb 2010 00:31:35 -0800

Campaign India attempts to understand how the English business news channel space will evolve in the year ahead