Wipro's e.go chooses Happy as creative partner

Campaign India Team, 25 June, 2009

Mumbai

Bangalore based creative agency Happy has won the creative mandate of Wipro's recently launched range of notebooks, 'e.go'.

Commented Ashok Tripathy, general manager and head, Systems & Technology Division, Wipro Infotech, "e.go is sculpted for functionality and design and blends high style with purpose. This range is targeted for the globetrotting, trend-setting professional, who believes in making a difference". Tripathy added that Wipro was scouting for a creative agency that would build upon this thought and bring it a fresh new perspective.

Added Kartik Iyer and Praveen Das, co-founders and creative directors, Happy, "Happy is very thrilled to partner Wipro in their endeavour, and is looking forward to the launch."

Happy will be responsible for the brand communication of e.go. A brand campaign is expected to break by the end of June.