Times Now asks the moot question in new campaign

Gunjan Prasad, 30 September, 2008

New Delhi

Times Now has recently unveiled a new marketing campaign that attempts to reinforce its position in the English news channel space as the channel that is sharp enough to ask the questions that really matter. "In a span of less than three years the channel has set new benchmarks and standards when it comes to English news," said Sandeep Sharma, senior vice president, sales and marketing, Times Now. "It is the first port of call when it comes to big news as testified during "The Union Budget", "The Mumbai, Ahmedabad, Delhi" blasts, "The trust vote day".

The campaign is inspired by the channel's brand philosophy on news and how it covers news. "Our single point commitment to get the news straight and direct to our viewers, has often driven us to ask rather uncomfortable but relevant questions and that is reflected in our communication."

Law & Kenneth has developed the campaign, titled 'Ask More' which takes relevant issues of national and international significance and asks "the moot question" on these issues which enables the viewer to get the right answers to these issues. The campaign spans across TV, Print, Outdoor and Online over the next three weeks.