IRS 2008, Round 2: The Times of India rules

Campaign India Team, 05 November, 2008

Mumbai

MRUC has released the top line findings from round two of IRS 2008. Among English dailies, The Times of India leads with a readership of 133.4 lakhs while The Hindustan Times trails with a readership of 63.5 lakhs. The Hindu is third at 52.8 lakhs while The Telegraph and Deccan Chronicle follow at 29 lakhs and 28 lakhs respectively.

Among Hindi dailies, Dainik Jagran leads with a readership of 557.4 lakhs with Dainik Bhaskar following at 338.3 lakhs.Amar Ujala's readership stands at 293.8 lakhs. Hindustan is close behind at 266 lakhs while Rajasthan Patrika has a readership of 139 lakhs. Among regional dailies, Ananda Bazar Patrika leads the Bengali papers with a readership of 153 lakhs while Malayalam Manorama leads among Malayalam dailies with a readership of 121 lakhs.

Gujarat Samachar leads among Gujarati dailies with a readership of 87 lakhs. Daily Thanthi leads among Tamil dailies with a readership of 205 lakhs. Among Marathi dailies, Lokmat leads with a readership of 199 lakhs. In the English magazine segment, India Today has a readership of 61 lakhs while Reader's Digest has a readership of 40 lakhs. Among vernacular magazines, Chitralekha (Gujarati) has a readership of 4.5 lakhs while Griha Shobha (Gujarati) stands at 3.4 lakhs.