I’m already enjoying the comments. What did you expect when you clicked on that blog title? And, in a way, it only gives more proof to the situation we are in. We simply refuse to introspect. And accept the fact that scams are threatening an otherwise talented industry of ideas. How much more proof do we need? Anyways.
This Cannes has been a significant one for India. With relatively less work being sent, the number of shortlists and winners has been pretty decent. This Cannes has established India as a regular winner at the Festival. The list of Indians being interviewed is on the rise. There are even plans to rename a Bar at the Festival to the ‘Gutka Bar’, I hear. There’s definitely a buzz. People are already comparing us to being the next Brazil. Good move then, to conduct India’s premier award show in Goa. Because that’s just about the only thing comparable to Brazil.
But winning at Cannes is much easier in today’s troubled times. It’s about creating work specifically for the Juries. Simple. And, India has cracked the Cannes Code.
For even the most skeptic critics of the advertising industry, it’s a known fact that Cannes mysteriously awards ideas that have been either copied or have appeared in various forms elsewhere (It reminds me of a Creative Director I worked with a few years ago, who kept saying, “There has to be originality in copying”). And the number of such entries keeps rising; it’s not a joke anymore. Such works are the middle finger shown to any nice, original idea. But it’s almost amazing how some have perfected the art of ignoring. Or maybe we don’t have shame anymore. We are animals.
Coming back to the Cannes Code. If you come across a winning idea, repackage it. That’s the trick. Change the category, rework the line, alter the background (Only if you are an egoistic crook). Sometimes, the same idea reproduced can win you Cannes, too. Like Leo Burnett Mumbai discovered. So a print idea for Ariel became an outdoor media sampling exercise for Tide. Brilliant. Remember, there has to be “originality in copying”. But I’ll give them the benefit of doubt. They changed the medium. At least. But what about the high profile juries? What’s happening?
Those who wish to add a Cannes Winner line to their Resume, please take note. Crack the Code. Cannes is calling. Lead, India.
Guys I have seen it the past when some one copies something, they have a ready made idea, what they have to do least is make the execution better, but in Leo Burnett Mumbai's case even that is ugly, I saw all the Ariel ads their stains looks like proper stains, what Leo Burnett Mumbai guys did is pure shit, it both sence, bad copy guys
Hi Rajeev & Sachin,
Please check the link for the release date of these ads, they got released in March 2008, where as LB guys released it in December 2007, that was one of the campaigns which was highlighted during the Luxor controversy, I was one of the first ones to spot this on AOW, I do not love these guys either, but I loved the Luxor work and hence I feel like defending,
Infact Im a big fan of Russell, hence I was trying to read the copy, its crap, they have repeated paragraphs, columns to fill up the space in the ads....patience, patience McCann Geneva patience is what made the Luxor campaign
Plagiarising creative and even downright lifting have been going on for a long, long time in places outside India (when India was producing honest, incredibly creative work). Those days annuals like One Show would disappear the moment they arrive at the agency. Impatient creatives would spend longer nights devouring the books than working on urgent briefs. Now it has become infinitely easier to steal and be found out, thanks to the worldwide web.
Funny things these people from South are. Even if they blog they want to look and sound intellectual. First the comment has nothing to do with the topic of the blog which is about the copied entry from LeoBurnett.
Followed the link from one of the comments. Orchard advertising which is the subsidiary of Leo Burnett has put up the blog on Orchard Fresh, about how agencies blew up money. Does Orchard approve of this blog?? did they double check this with Arvind Sharma.
I say this because the entries from LB have nothing to do with Real Work for existing clients or Real Clients. Did any one say Luxor, Jungle Lodge or Bajaj Electricals. There's no biggere proof required than the rankings of Campaign Brief Asia Magazines. Both the No1 No 2 hottest creative guys in Asia(Paddy and Russel) are thanks to the points gathered from the biggest controversy of last year. Luxor Highlighters.
Is anyone petitioning the jury to take back these awards from Leo Burnett and DDB Mudra on Air India. What have reduced our selves to despos trying to get metals by hook or by crook
Congratulations for hosting the first ever piece on the other side of our industry. Congratulations to Campaign India for actually carrying something like this. It takes a lot of courage for niche media to endorse speaking up, knowing that it might face some sort of non-cooperation later.
But it's great to finally see a real mirror. Try holding it out more often.
Method of calculation: Just count the no. of entries each agency has in each category & multiply it by the category fees and exchange rate (all public information). A simple search at canneslions.com by agency name & country name will show you all the relevant entries. Or use your delegate book for same.
Is this is satisfactory?
Thank you.
Ogilvy 36.2
Publicis 25.5
JWT 19.79
Mudra 19.5
McCann 19.42
Rediffusion 14.7
Leo Burnett 11.86
Creativeland Asia 5.99
Bates 141 5.04
Saatchi 4.03
Contract 3.15
Euro Mumbai 2.87
Grey 2.15
Rk Swamy Mumbai 1.66
Tequila Bangalore 1.46
Out of the Box 1.42
Law & Kenneth 1.19
Happy Bangalore 1.03
Temple Advertising 0.94
Meridian Bangalore 0.81
Lowe Lintas 0.78
White Canvas 0.78
Beehive 0.47
Cheil 0.47
1pointsize 0.44
Brand Curry 0.42
Hungry & Foolish Bangalore 0.25
Kritik Chennai 0.25
Makani Creatives 0.24
Karan Rawat 0.24
Joshbro 0.24
Maitri Chennai 0.24
a) You can validate this info. It's public information at www.canneslions.com - just visit the categories page & search and count each agencies entries or just check the cannes entries book you get in your delegate bag.
b) This point is funny - since everything from your articles to comments are now anonymous.
Here are the top 10 hungry entrants at cannes this year from india & number of entries they sent: agencies that are really dying to win an award, irrespective of their public posturing. Outside the top 10, the entrant list also include creative elephants like ulka, rk swamy, lowe lintas & grey: those who rarely trouble the jury with real or unreal work. Contract is 11th in the list & didn't trouble the jury either. Mccann, bates, saatchi & creativeland have wasted all this money - with nothing to show for it.
I agree with AppleSeller. Its a shame for the Indian Advertising Industry. Its a desperate attempt at glory at Cannes. Which besides Leo Burnett all other agencies are responsible for. Get those points come what may. Who cares, the client's dont care its only the obsession of a self-flagellating industry. An effort at whipping oursleves and feeling happy that some goraa jury recognised our efforts at 'Creativity"
I think the agency Leoburnett should be called Sharma, Sridhar & Associates. R.I.P Leo Burnett.
Tsk Tsk didnt know Pops was so desperate to win. That he still chose to enter this piece, which he pulled out of local awards(Psst anyone who was judging for GoaFest knows this story). I dunno why the Jury Cannes this time chose to award something so similar to what has won. Or were they as generous as father christmas(Just like pop did for radio in Goa Fest).
Also anyone who has shot films at LeoBurnett Mumbai office knows that the shots there are not of any consumer activation but "Activation insided the LB office. I am sure Pops and KB Vinod could have shown a little more enterprise than that.
Two things which good old Leo Burnett had said come to mind
First was about "When to take my Name of the Door", and one of the reasons that he's spelt out- When you are no longer what Thoreau called "a corporation with a conscience" .
I think he is calling out somewhere from beyond the stars, begging to do so.
The second was " Reach for the Stars(you all know that one) " This time around someone definitely reached for the stats came up with a handful of dust or should one say mud on their face
Oops!
Tide first poster release: March 2008 in Mumbai
Ariel first print release: May 2008 in Bucharest, Romania
Tide v/s Ariel
Guys I have seen it the past when some one copies something, they have a ready made idea, what they have to do least is make the execution better, but in Leo Burnett Mumbai's case even that is ugly, I saw all the Ariel ads their stains looks like proper stains, what Leo Burnett Mumbai guys did is pure shit, it both sence, bad copy guys
Luxor Highlighter Inspired "Reporters without border campaign"
http://adsoftheworld.com/media/print/reporters_without_borders_jintao
http://adsoftheworld.com/media/print/reporters_without_borders_ahmadinej...
Hi Rajeev & Sachin,
Please check the link for the release date of these ads, they got released in March 2008, where as LB guys released it in December 2007, that was one of the campaigns which was highlighted during the Luxor controversy, I was one of the first ones to spot this on AOW, I do not love these guys either, but I loved the Luxor work and hence I feel like defending,
Infact Im a big fan of Russell, hence I was trying to read the copy, its crap, they have repeated paragraphs, columns to fill up the space in the ads....patience, patience McCann Geneva patience is what made the Luxor campaign
Lifting is an art form
Plagiarising creative and even downright lifting have been going on for a long, long time in places outside India (when India was producing honest, incredibly creative work). Those days annuals like One Show would disappear the moment they arrive at the agency. Impatient creatives would spend longer nights devouring the books than working on urgent briefs. Now it has become infinitely easier to steal and be found out, thanks to the worldwide web.
Luxor Highlighters
Luxor Highlighters
http://adland.tv/n1rv4n4g8/2008/junejpgs/Castro.jpg
Luxor Highlighters
Luxor Highlighters + inspired
http://adland.tv/n1rv4n4g8/2008/junejpgs/Castro.jpg
Who Spent how much
Funny things these people from South are. Even if they blog they want to look and sound intellectual. First the comment has nothing to do with the topic of the blog which is about the copied entry from LeoBurnett.
Followed the link from one of the comments. Orchard advertising which is the subsidiary of Leo Burnett has put up the blog on Orchard Fresh, about how agencies blew up money. Does Orchard approve of this blog?? did they double check this with Arvind Sharma.
I say this because the entries from LB have nothing to do with Real Work for existing clients or Real Clients. Did any one say Luxor, Jungle Lodge or Bajaj Electricals. There's no biggere proof required than the rankings of Campaign Brief Asia Magazines. Both the No1 No 2 hottest creative guys in Asia(Paddy and Russel) are thanks to the points gathered from the biggest controversy of last year. Luxor Highlighters.
Is anyone petitioning the jury to take back these awards from Leo Burnett and DDB Mudra on Air India. What have reduced our selves to despos trying to get metals by hook or by crook
Congratulations
Congratulations for hosting the first ever piece on the other side of our industry. Congratulations to Campaign India for actually carrying something like this. It takes a lot of courage for niche media to endorse speaking up, knowing that it might face some sort of non-cooperation later.
But it's great to finally see a real mirror. Try holding it out more often.
Cannes agency spends with sources:
Dear Muktal,
Here's the list of agencywise spending at cannes 2009, with sources & method of calculation mentioned so that you can validate it.
source: www.canneslions.com
also seen at public blogs like: http://orchardfresh.blogspot.com/2009/06/scoop-agencies-and-how-much-the...
Method of calculation: Just count the no. of entries each agency has in each category & multiply it by the category fees and exchange rate (all public information). A simple search at canneslions.com by agency name & country name will show you all the relevant entries. Or use your delegate book for same.
Is this is satisfactory?
Thank you.
Ogilvy 36.2
Publicis 25.5
JWT 19.79
Mudra 19.5
McCann 19.42
Rediffusion 14.7
Leo Burnett 11.86
Creativeland Asia 5.99
Bates 141 5.04
Saatchi 4.03
Contract 3.15
Euro Mumbai 2.87
Grey 2.15
Rk Swamy Mumbai 1.66
Tequila Bangalore 1.46
Out of the Box 1.42
Law & Kenneth 1.19
Happy Bangalore 1.03
Temple Advertising 0.94
Meridian Bangalore 0.81
Lowe Lintas 0.78
White Canvas 0.78
Beehive 0.47
Cheil 0.47
1pointsize 0.44
Brand Curry 0.42
Hungry & Foolish Bangalore 0.25
Kritik Chennai 0.25
Makani Creatives 0.24
Karan Rawat 0.24
Joshbro 0.24
Maitri Chennai 0.24
scoop!
http://orchardfresh.blogspot.com/2009/06/scoop-agencies-and-how-much-the...
Dear Muktal, a) You can
Dear Muktal,
a) You can validate this info. It's public information at www.canneslions.com - just visit the categories page & search and count each agencies entries or just check the cannes entries book you get in your delegate bag.
b) This point is funny - since everything from your articles to comments are now anonymous.
Thank you.
More Scoop: Most no of entries (each entry costs Rs. 25-30,000)
Here are the top 10 hungry entrants at cannes this year from india & number of entries they sent: agencies that are really dying to win an award, irrespective of their public posturing. Outside the top 10, the entrant list also include creative elephants like ulka, rk swamy, lowe lintas & grey: those who rarely trouble the jury with real or unreal work. Contract is 11th in the list & didn't trouble the jury either. Mccann, bates, saatchi & creativeland have wasted all this money - with nothing to show for it.
ogilvy - 155
publicis - 120
mudra - 89
jwt - 84
mccann - 83
rediff - 74
leo burnett - 65
bates - 24
creativeland asia - 23
saatchi - 18
Dear Anonymous, There are
Dear Anonymous,
There are two reasons why we had to delete your comment:
a) There is no way we can validate the numbers you had put up.
b) We don't encourage anonymous comments of such kind.
Thank you.
Tide v/s Ariel
I agree with AppleSeller. Its a shame for the Indian Advertising Industry. Its a desperate attempt at glory at Cannes. Which besides Leo Burnett all other agencies are responsible for. Get those points come what may. Who cares, the client's dont care its only the obsession of a self-flagellating industry. An effort at whipping oursleves and feeling happy that some goraa jury recognised our efforts at 'Creativity"
I think the agency Leoburnett should be called Sharma, Sridhar & Associates. R.I.P Leo Burnett.
Leo is rolling in his grave
Tsk Tsk didnt know Pops was so desperate to win. That he still chose to enter this piece, which he pulled out of local awards(Psst anyone who was judging for GoaFest knows this story). I dunno why the Jury Cannes this time chose to award something so similar to what has won. Or were they as generous as father christmas(Just like pop did for radio in Goa Fest).
Also anyone who has shot films at LeoBurnett Mumbai office knows that the shots there are not of any consumer activation but "Activation insided the LB office. I am sure Pops and KB Vinod could have shown a little more enterprise than that.
Two things which good old Leo Burnett had said come to mind
First was about "When to take my Name of the Door", and one of the reasons that he's spelt out- When you are no longer what Thoreau called "a corporation with a conscience" .
I think he is calling out somewhere from beyond the stars, begging to do so.
The second was " Reach for the Stars(you all know that one) " This time around someone definitely reached for the stats came up with a handful of dust or should one say mud on their face
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