• Creativeland Asia wins Medimix, Cuticura business
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Creativeland Asia wins Medimix, Cuticura business

Bindu Nair Maitra, 05 January, 2009

Mumbai

Creativeland Asia has won the business for Medimix soap and Cuticura talc. Both brands are owned by Cholayil Private Limited. Grey Worldwide is the incumbent agency. While Medimix will be serviced out of Creativeland Asia's Mumbai office, Cuticura, a talcum brand popular in Kerala, will be serviced mainly out of the agency's Cochin office. Sources close to the development put conservative estimates of the business at between Rs 10 to 12 crores, for the first part of the year.

Speaking to Campaign India, VS Pradeep, MD, Cholayil Private Limited, said, "We had called for a pitch, but ultimately decided to go with Creativeland without them taking part in the pitch process. They had some ideas on where the brand should be headed and presented that to us. We liked their creative hot shop agency approach. They seemed to offer a younger, fresher perspective."

Elaborating further, Sajan Raj Kurup, chairman and chief creative officer, Creativeland Asia said, "At Creativeland, our partnership goes beyond just dealing with the brand's communication. We will be looking at revamping their distribution model, and creating a more contemporary look for both the brands."

Cholayil is looking to push Medimix in the northern market, where it needs to establish a presence, as well as in the state of Maharashtra, which Pradeep says will be a key market to watch. Cuticura as a brand is extremely strong in Kerala, but now the company wants to position it as a more contemporary, youthful brand.

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COMMENTS

Medimix, neemn chandrika soaps

We are leading suppliers of ayurvedic products, and we require to have from you quotations for the above mentioned soaps.

Price has to be most competitive for the reason that shipping/airfreighting of the soaps will be very high.

Please give us quote for at least 200 of each of the soaps, together with the expected time of delivery

Regards
Rosemarie Farugia
Walk With Nature
email: walkwithnature@gmail.com
tel. +356 899209479
Fax: +356 21223648

Please treat this enquiry with every urgency.

We would also like to know whether the writing on the boxes is in the english language.

by Rosemarie on 25 July, 2009

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