Colors just ONE GRP behind STAR Plus

Campaign India Team, 05 March, 2009

Mumbai

So near and yet so far! Colors continues its astonishing performance ending week 9 with 304 GRPs according to TAM data. STAR Plus is at 305 GRPs.
 
Colors' lack of an afternoon band tells; their weekly primetime delivers 194 GRPs to STAR Plus 167 GRPs for the week under review.
 
Add to this handicap, STAR Plus has been running blockbuster movies without commercial breaks in an attempt to maintain the gap.

Postscript: We understand that Colors ran Bhootnath on Saturday 7pm without any commercial breaks, either.

For week 9, other numbers include Zee TV at 201 GRPs, Sony at 88 GRPs, NDTV Imagine at 67 GRPs and STAR One at 61 GRPs.