Campaign India Agency Report Card: RK Swamy BBDO

Campaign India Team, 18 December, 2008

Mumbai

Type of agency Advertising
Company ownership BBDO
Key personnel  Srinivasan K Swamy, chairman, Shekar Swamy, group CEO
Accounts won Air Freight, Birla Tyres, Hutchison 3 Global Services, Lotte India, Suzuki Scooters and Motorcycles, My FM, UTV Movies
Accounts lost Amoha Education, Sara Lee Household &  Body Care, Aircel

The agency saw a lot of people and accounts move. It appointed Amrita Chugh as senior partner for the Bangalore office and S Narasimhan as senior partner for the Chennai office. Some of the other appointments included Rajendran Nair as brand design director, Madhusudan Rhenius, Navin Harish, Sayed Naushad and M.P Nicholson as brand strategy directors and Archana Kotadia, Sujit Inamdar and Kuldeep Sharma as senior brand strategy directors. It lost brand design directors Arindam Sengupta and Darayas Bacha.
It scooped creative businesses of Air Freight, Birla Tyres, Dell Computers, Hutchison 3 Global Services, Lotte India, Suzuki Scooters and Motorcycles, My FM, UTV Movies. It could not retain the Sara Lee and Aircel businesses. 
RK Swamy BBDO announced the online version of its HR division, HRDirectionOnline.com. The agency also launched the updated version of its Media Market Guide.
Keeping with the agency’s DNA, awards has not been a focus, but steady delivery for their clients has ensured that most have been retained.
Campaign Score: 7

How RK SWAMY BBDO rates itself: 9
We are amongst the most integrated marketing services group in India with business interest in 22 verticals. We have the advantage of being part of the BBDO Worldwide Network and at the same time, we have been able to acquire/set up operations in the USA. We are close to 1000 people in our group, enjoy a healthy 22% growth in 2008 and look at the future with optimism. Our leadership team has been with us for a long time which will aid speedier growth. In terms and size, width of offering and quality of the inputs to our clients, we believe we are second to none. 
We serve over 100 blue chip International and National clients and the Government sector. Our new business track record is impressive. Our engagement with our clients is on a solid footing. We provide them marketing and creative inputs that allows them to be more competitive and help them meet their business goals. 
We would like to rate ourselves 9/10.