Campaign India Agency Report Card: Pressman

Campaign India Team, 18 December, 2008

Mumbai

Type of agency Advertising
Company ownership Independent
Key personnel  Niren Suchanti, chairman and CEO, Navin Suchanti, Rohan Suchanti, directors
Accounts won Union Bank of India, United Bank, Allahabad Bank, Federal Bank, Shipping Corporation, Elpro, Mother Dairy (Calcutta), Damodar Valley Corporation, JSW Bengal, BSNL (Orissa, West Bengal, Calcutta)
Accounts lost MTNL (Mumbai), GSK Pharma, Indoco Remedies

Pressman Advertising & Marketing picked up a stake in Worldwide Partners Inc, global network of independent marketing services firms. WPI is a collaborative network of marketing services firms, focused on middle-market businesses.  It has 92 agencies in 51 countries and capitalized billings of US $4.1 billion.
 The agency picked up work from  Union Bank of India, United Bank, Allahabad Bank and Federal Bank. It won the entire business of Shipping Corporation. It also won accounts like Elpro, Mother Dairy (Calcutta), Damodar Valley Corporation, JSW Bengal, BSNL (Orissa, West Bengal, Calcutta), NHPC.
The agency beefed up its team by hiring Amit Nigam and Lalit Jai Singh as senior account managers for its Mumbai office. It appointed Sharon Nyogi as account manager and Sibal Sarkar as senior account manager for Kolkata and Tapti Sarkar as senior manager for Delhi. Raghu Warrior, vice president quit the agency to join Aegis Logistics.
Pressman continued their dependence on government clients and financial advertising. No surprise, then, that there is no spectacular growth.
Campaign Score: 6

How PRESSMAN rates itself: 8
The agency’s strong focus on government clients continued during the year with several new client wins.  Our capabilities and skill sets have evolved with some exceptional talent in online and digital communications.  Today, our digital division is a well rounded unit and is engaged in delivering sound strategic solutions to our clients just when its needed most – diverting budgets from wasteful mass media into more focused and less pricey web media.  
During the year, Pressman worked towards growing its global reach.  Pressman is now a shareholder member of Worldwide Partners, Inc. 
In short, it was a successful year and we are really excited about the new client wins.  We are pitching for new business at a greatly accelerated rate with creditable success.  It is clear that our clients value our special skills in prudent spending – a good quality to have always, even more so in lean times.
For all of these new reasons we think we have earned a score of 8.