Campaign India Agency Report Card: Creativeland Asia

Campaign India Team, 18 December, 2008

Mumbai

Type of agency: Advertising
Company ownership: Independent
Key personnel: Sajan Raj Kurup, chairman and chief creative officer, Vikram Gaikwad, partner and executive creative director
Accounts won: Saint Juice, Café Coffee Day, BigAdda.com, Nakshatra, Gili, Ramada Resorts, World of Solitare
Accounts lost: None

The agency began its south operations this year, starting an office in Kochi. They have also set up Creativeland Asia Lab, an ideas laboratory that will look at conceptualizing ideas related to all aspects of communications. Creativeland made two key appointments as well, hiring Neil Flory as executive creative director and bringing in Sudheer Krishnan to head their south operations. Their work for Parle Agro got them shortlisted at Cannes this year.
Although the breadth of work may be small as compared to larger traditional agencies, the work done this year has been fresh and clutter breaking, especially their work for Parle’s Saint fruit juice and that for BigAdda.com.
Campaign Score: 6

How CREATIVELAND ASIA rates itself: 8
2008 has been a good year for us. We moved to a larger office - a two-storied villa with a courtyard and a terrace. We got ourselves our own canteen, treadmill, coffee & soup machine, fus-ball table and in-house doctor. We went to Cannes. We launched Fresh Pick and sponsored a deserving college student’s trip to Cannes. Together we all went for one ‘new-year’ breakfast, two offsite workshops and one movie. We opened our second office in Kochi. We laid foundation for India’s first Creative Lab. We got seven new accounts. We got on board 30 new people. We got two buy-out offers. We got at-least one resume a day. We picked up something or the other at every award show we entered. We changed our office timing to 8.30 – 5.30. We stayed away from politics and drugs. We missed lesser deadlines.  We spent lesser office-time in meetings, debates and boardrooms. We spent more office-time doing work. We spent a little more time with our family.