Ogilvy's new TVC for Lenovo aims to create bold, new look

Campaign India team, 02 June, 2010

Mumbai

Lenovo has launched its new Master Communication Platform (MCP), a worldwide marketing communications strategy to position Lenovo's brand and products. The latest Lenovo Think and Idea campaigns feature designs and messages based on Lenovo's new MCP.

Ogilvy (Bangalore) has created a new television commercial for the MCP and tries to create a bold new look for Lenovo's Ideapad range of notebooks.

WATCH TVC here

Commenting on the initiation of the Master Communication Platform, Rahul Agarwal, executive director, key account business and Think COE, Lenovo India said, “Today, we sell some of the world's most creative, stylish consumer PCs in more than 80 countries. Idea is the world's fastest growing consumer PC brand. Think has gained momentum. The recent launch of ThinkPad Edge, the ThinkPad X100e, A70z an all-in-one and other great Think products has added fuel to Lenovo’s growth in the commercial business around the world."

He added, "Our unified global communication strategy will further accelerate the growth by reinforcing our effort to integrate our marketing focus globally to establish ‘Lenovo’ as a global brand in both mature and emerging Markets. Therefore, enabling us to speak to the world as one company, with one voice."
 

Credits
Project: Ideapad
Brief: To launch of Lenovo IdeaPad in emerging markets
Client: Lenovo
Agency: Ogilvy
Creative director: Rod Vallis
Copywriter: Anoorupa Bose
Art: Rod Vallis
Account planning: Saji Mathews
Client servicing: Saji Mathews
Production house: Biscuit Films, Malaysia
Director: Harold Monfils
Post-production: 111 eye, Malaysia
Media agency: Mindshare

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