Big B starts shooting for O&M's Gujarat Tourism campaign

Campaign India team, 02 June, 2010

Mumbai

Ogilvy & Mather has begun shooting the first leg of its promotional film for Gujarat Tourism.

The film, scripted and conceptualised by Piyush Pandey and directed by Shoojit Sircar features superstar Amitabh Bachchan. The actor, over a period of one week, will shoot for the film all over Gujarat, right from the Gir forests, the Rann of Kutch, the Somnath temple, besides the Vijayvilas palace in Mandvi.

The actor has extensively blogged about the shoot and even posted pictures on his blog.

(Photos courtesy: www.bigb.bigadda.com)

Pandey who was present for the shoot told Campaign India, "The promotional film basically sees Mr Bachchan introducing the Rann of Kutch to the world. We are shooting in various parts of Gujarat. The film captures the beauty of Gujarat and what it can do to the world."

Interestingly, Bachchan insisted on traveling Economy class on a Jet Airways flight from Mumbai to Bhuj. It is learnt that he turned down a request from the tourism minister of Gujarat who offered to fly him in a chartered plane. Pandey said, "Mr Bachchan had no qualms at all about travelling economy class. It was just the question of reaching our destination on time and for him, the shoot has been of utmost importance."