Taking the brand idea, Youngistaan, forward, Pepsico India has unveiled a new campaign with a refreshed tagline, ‘Youngistaan ka Wow’.”
Hari Krishnan, executive business director, JWT Delhi said, “The new campaign celebrates the spirit of Youngistaan – their audacious self belief. The confidence with which youth challenge convention and overcome obstacles in their way and get what they want. ‘Wow’ stands for two things: firstly, the 'Wow' refreshment and magic of Pepsi Cola, and the 'Wow' impact created by Youngistaan in the world around them.”
The film is about Ranbir Kapoor and his Pepsi, which gets hijacked by the President's bodyguards. The storyline revolves around how Kapoor effortlessly outsmarts the security officials and gets his Pepsi in the end.
Watch the TVC and the making of the commercial, below.
The spot is shot by Bang Bang Films and directed by Cannes award-winning creative duo, Nic and Sune, from UK and Norway, respectively. “It was very exciting to shoot an Indian spot in LA. There is no better equipped film production city in the world,” said Roopak Saluja, managing director/executive producer, Bang Bang Films.
Launched as a part of an extensive radio activation spread across 23 cities, Pepsi invited youngsters to share their thoughts through interesting words, descriptions and phrases on what “Youngistaan ka WOW” means to them. The jingle, thus, created has been launched as ‘Youngstaan ka Wow’s’ anthem.
Said Sandeep Singh Arora, executive vice president – marketing, Cola, PepsiCo India said, “Pepsi’s latest baseline “Youngistaan ka WOW” is the voice of the youth resonating their unique ideas, opinions, attitudes, knowledge and actions. It is a feeling that is racing through every youthful nerve in the country today. The anthem celebrates the audacious self-belief of the youth who are go-getters, making things happen their way. “
CREDITS: Project: Youngistaan Ka Wow Client: Pepsi Creative Agency: JWT Delhi Executive Creative Director: Soumitra Karnik Creative Director: Charu Chhitwal Client Servicing: Amit Wadhwa Production House: Bang Bang Films Directors: Nic & Sune DOP: Simon Hawken Produced by: Roopak Saluja, Kirk Dias & Amarjeet Kaur Post-Production Studio: Pixion Music: Ram Sampath Editor: Harshal Thakur
Here’s a challenge for you guys. Just leave your comments. It can be as simple as WoW! So let’s begin. Click the link below and answer this Pepsi wow question lol!
hello sir , Hari Krishnan, executive business director.
sir i meet for u ??????
my ashish kumar from kanpur
plz give me chance 09795378297 my contact no:
Coke and its brands have already caught up!! The outdoors are definitely more catchy just because its neat.. But what happened the standard of ur ads "Yeh pyaas hai badi" was sumthing that was kwl.. Around the world cup i rem.. Then arnd the FIFA i think.. when those sumo wrestlers play football and grab a pepsi at the end..
All this is hardly young!! Apart from your brand icon..
Ads that people don't forget after watchin.. Those where all kids are wearin sachin masks.. and raghubir yadav sings a melody in the background..
pepsi/jwt...can we bring back some ncie-cute-fresh thoughts for the brand...u can call it youngistan/ ajbekistan whatever but give us a nice ad... its a looong time..where is the aamir-aishwarya ad of 93 or the 'nothign official' campaign or the srk masquerading as sachin ad ......and look what u have now, even with the country's HOTTEST youth ICON/ movie star ...,its sad. i like the brand , but if i were to buy it today on basis of ads, I would NOT...so get some work on the rband ...... u guys are no3 after t.up and sprite...and fanta? how long b4 coke catches up? ...think abt it...AHA!
Youngistaan Ka WOW!
Here’s a challenge for you guys. Just leave your comments. It can be as simple as WoW! So let’s begin. Click the link below and answer this Pepsi wow question lol!
Youngistaan Ka WOW! http://bit.ly/bk1UYi
CONFUSING
it took me 2 views to understand the theme , maybe i am not young any more ! , pls viist www.indianstoryboard.blogspot.com
Eh?
Bla bla bla ppl.
Will help sales anyway!
meet
hello sir , Hari Krishnan, executive business director.
sir i meet for u ??????
my ashish kumar from kanpur
plz give me chance 09795378297 my contact no:
Coke and its brands have
Coke and its brands have already caught up!! The outdoors are definitely more catchy just because its neat.. But what happened the standard of ur ads "Yeh pyaas hai badi" was sumthing that was kwl.. Around the world cup i rem.. Then arnd the FIFA i think.. when those sumo wrestlers play football and grab a pepsi at the end..
All this is hardly young!! Apart from your brand icon..
Ads that people don't forget after watchin.. Those where all kids are wearin sachin masks.. and raghubir yadav sings a melody in the background..
Do something..
sad
pepsi/jwt...can we bring back some ncie-cute-fresh thoughts for the brand...u can call it youngistan/ ajbekistan whatever but give us a nice ad... its a looong time..where is the aamir-aishwarya ad of 93 or the 'nothign official' campaign or the srk masquerading as sachin ad ......and look what u have now, even with the country's HOTTEST youth ICON/ movie star ...,its sad. i like the brand , but if i were to buy it today on basis of ads, I would NOT...so get some work on the rband ...... u guys are no3 after t.up and sprite...and fanta? how long b4 coke catches up? ...think abt it...AHA!
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