Discovery Networks launches high definition channel

Campaign India Team, 08 March, 2010

New Delhi

Close on the heels of the launch of two new channels, Discovery Science and Discovery Turbo, Discovery Networks Asia-Pacific has rolled out Discovery HD, a 24-hour high-definition channel in India.

Said Rahul Johri (shown in picture above), senior VP and general manager, India, Discovery Networks Asia Pacific, “The emergence and growth of digitisation in India is critically dependent on the broadcasters’ competence to offer differentiated, credible and entertaining content. Discovery HD brings the network’s thrilling factual content to life – sound effects are more realistic, images larger than life and situations more gripping than ever before.”

Broadcast in English, Discovery HD is currently available on Sun Direct, India’s first DTH platform that provides high-definition services. “Sun Direct is the only DTH provider that has HD capability in India today. The channel will be available on other DTH platforms as and when they get HD ready.”

The new HD programming will be offered in 1080i, along with 5.1 surround sound.