BIG 92.7 FM, the radio initiative from the Reliance ADA Group, has appointed Priya Krishna (pictured) as the station head for its Chennai office. In her new role, she will spearhead the operations of BIG 92.7 FM in Chennai and will be responsible for the P&L of the station.

Commenting on Krishna’s appointment, Soumen Ghosh Choudhury, business head, BIG 92.7 FM said, “Priya, with her tremendous experience in the domain, brings a deeper understanding about the media industry. Her earlier stint with us in the sales team proved she was an great asset to the team. I am confident that her extensive experience and hands on experience in the media business will help her drive operations to create significant value for our consumers and customers. We welcome Priya on-board and look forward to a great innings with her.”

Krishna has close to 13 years of experience in the areas of business development, marketing, relationship management, people management, and client servicing in the media industry. Prior to BIG 92.7 FM, she has worked in L&C Media (SS Music) as regional sales head – south, as city sales head in Adlabs Films and as manager – ad sales in Diligent Media Corporation.