Allied Media, Percept Limited's media planning, evaluation and buying arm has roped in Amol Mohandas as general manager. Mohandas will report to P. M. Balakrishna, vice president and will be responsible for all aspects of the Future Group media business.

Before joining Allied Media, he was the proprietor of Weave Through Communications, a company dabbling with on-ground and digital activations.

Speaking about his new assignment, Mohandas said, "Allied Media is a great place to work where an integrated approach to communication planning is always at the helm of all plans. I’m looking forward to combining my expertise on holistic planning with a team that is already equipped with the thought in their minds.”

He has about 10 years of experience in the industry across media planning and buying. He has worked with companies such as MediaCom (Middle East), Starcom and Mindshare in the past.