Frito-Lay urges consumers to nominate their 'dillicious' flavours
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Frito-Lay urges consumers to nominate their 'dillicious' flavours
Campaign India Team, 29 October, 2009
Mumbai
Frito-Lay has rolled out a multimedia consumer engagement program for its packaged potato chips brand, Lay's. The campaign, named 'Give us your Dillicious Flavour', aims at creating its next potato chips flavour with the help of Lay's consumers. The campaign will give the consumer an opportunity to co-create a flavour s/he likes. The winner will receive a cash prize of Rs. 50 lakhs and 1% of the sales turnover from the new flavour, which will launched by the end of May 2010.
Speaking on the occasion, Deepika Warrier (pictured, left), marketing director, PepsiCo (Frito-Lay India division) said, "Considering the diversity of tastes in our country, the campaign surely will be exciting, engaging millions of Indians to come and express their individuality, tastes and choices. Personally, I am keen to see what interesting and innovative flavour ideas India will give us."
The winners will be selected by a panel of judges headed by celebrity chef Aditya Bal, Anuja Chauhan, ECD and VP, JWT and Dr. TSR Murali, director, R&D, PepsiCo India.
The TVC for the campaign features Lay's brand ambassador Saif Ali Khan (pictured, right).
Watch the commercial here:
The commercial begins with Saif getting himself a tattoo on his forearm. When he sees the final tattoo, he realises that the tattoo artist has tattooed 'kareepatta' (curry leaves) on his arm, which is the former's favourite flavour. Indignantly, he storms out of the place with a pack of lays, when he encounters a man with bizarre red and green tattoo over his face, and says 'tomato chutney'. Similarly, a girl with raw mangoes tattooed all over her says 'Kacchi Ambi'. In the end, Saif tells all the people to tell Lay's about their favourite flavour, thus informing them about the campaign.
Credit details:
Project: Dillicious flavour
Brief: To encourage consumers to send in their flavour ideas
Are YAAR contest ki Result to announce karo koun hai winner ,contest result date given to us 26th Jan2009 , but what happen still winner is not announced ,iam searching through GOOGLE site but no where else winner found ,i hope all these for Marketing Techniques to improve their Sales ,Free publicity with the name of contest finally peoples are became fools.
Its a very good idea for introducing a new flavoured lays through customers opinion, for which we are excited to participate but please guide us how to apply for the contest.
Looks like a major Faux Pas by the marketing team! You have launched a GREAT idea but without the KEY information for the public: HOW do we enter the contest?! Can't believe something so elementary can go so un-noticed by a team of professionals!
Please advise on how to enter.
phone number for no use
no e-mail id given to mail
no calling says number does not exist
please tell where to get the registration form and how to enter the contest.....
I completely agree with Mr. Sachon Kumar, who posted his coments on oct28th.
As im also a client servicing executives and also handles few independent accopunts , its really saddened me to see "no appreciation" after a sales or marketing guy the entire client handling responsibilities comes on us.... and even the sales guy commits something which no where to be fulfilled, we the client servicing ppl have to handle it with care.. its not a non sense business to handle clients. As clients are smarter and they r KING...
Please contact Frito-Lay directly, in case of any unresolved disputes. You are requested not to use Campaignindia.in as a forum to find a solution to matters of such nature.
& why do not we feature Account Planning team who never receive any kind of recognition, still continue to be the thinking tank behind brand's campaign
Guys please improve you format. In you lash shot you have acknowlege every body but missed out most important team, Client Servicing. They are one's who are behind the entire flawlwss execution.
Whoz the Winner ????
Pls declare & upload the winners of the Contest.
contest result?????
Are YAAR contest ki Result to announce karo koun hai winner ,contest result date given to us 26th Jan2009 , but what happen still winner is not announced ,iam searching through GOOGLE site but no where else winner found ,i hope all these for Marketing Techniques to improve their Sales ,Free publicity with the name of contest finally peoples are became fools.
Good Idea but...........
Its a very good idea for introducing a new flavoured lays through customers opinion, for which we are excited to participate but please guide us how to apply for the contest.
Regards
Raju Adep(INDIA)
Bad marketing??
Looks like a major Faux Pas by the marketing team! You have launched a GREAT idea but without the KEY information for the public: HOW do we enter the contest?! Can't believe something so elementary can go so un-noticed by a team of professionals!
Please advise on how to enter.
Thanks!
Malvika (USA)
where to contact pepsi co
Even the link on pepsco india's website abt lays is broken link.
can u suggest some email id?
complaint
phone number for no use
no e-mail id given to mail
no calling says number does not exist
please tell where to get the registration form and how to enter the contest.....
Dillicious Flavour Contest
Exciting contest. But where does one get details of how to apply, contest forms etc etc. No info is provided anywhere. Strange!!!
Client Servicin ...
I completely agree with Mr. Sachon Kumar, who posted his coments on oct28th.
As im also a client servicing executives and also handles few independent accopunts , its really saddened me to see "no appreciation" after a sales or marketing guy the entire client handling responsibilities comes on us.... and even the sales guy commits something which no where to be fulfilled, we the client servicing ppl have to handle it with care.. its not a non sense business to handle clients. As clients are smarter and they r KING...
@ Tarun, Please contact
@ Tarun,
Please contact Frito-Lay directly, in case of any unresolved disputes. You are requested not to use Campaignindia.in as a forum to find a solution to matters of such nature.
Dillicious flavours
Where do we send our dillicious flavours for the competition to win 50 lakhs
ashok
Fabulous idea to connect
Fabulous idea to connect with consumers
& why do not we feature Account Planning team who never receive any kind of recognition, still continue to be the thinking tank behind brand's campaign
Mistake
Guys please improve you format. In you lash shot you have acknowlege every body but missed out most important team, Client Servicing. They are one's who are behind the entire flawlwss execution.
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