Mudra wins MAA Globe for promotion marketing

Campaign India team, 22 October, 2009

Mumbai

Mudra Communications has won a Globe at the MAA Globes Awards held in Boston, which honour the best in promotion marketing programmes across the world.

The agency won for its ‘Women on wheels – TVS Institute’ campaign for TVS Motors in the category Best Activity Generating Brand Loyalty. Mudra also won an Order of Merit certificate in Best Small Budget campaign for its ‘Iron Man’ case study for Park Avenue.

Tequila India won a silver for Best use of Direct Marketing in promotional campaign for ‘The Big Bangle Promotion’. It also won a bronze in Best Small Budget campaign for ‘The Big Bangle Promotion’.

Solutions Digitas India won a bronze for its ‘Aviva Dollar Dreams campaign’ for Best Activity in Generating Brand Loyalty. The same campaign also won a bronze in the Best Dealer or Sales Force Activity category. The agency also bagged an Order of Merit certificate in Best B2B campaign for ‘Thomson Press Digital – Champi Wala’.

ICICI Bank won a bronze for Best B2B campaign for its ‘ICICI Bank Talkies on the Move’ campaign.

Hungama Digital Media Entertainment won an Order of Merit certificate for Best Digital Communications campaign for ‘Ghajini - findghajini.com’.

Jagran Solutions won two Order of Merit certificates – one for Best Use of Direct Marketing in Promotion campaign for ‘Disney Ratatouille mailer’ and the other for ‘Gatorade Pacers 2008’ in Best Sponsorship or Tie-in category.

Candid Marketing India won an Order of Merit certificate for Best Effective Long Term Marketing campaign for ‘ESPN STAR Sports – Learning Ground’.