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“The clearer and simpler the message, the more effective it will be”: Bruce Duckworth

By Arati Rao, 1 day 3 hours ago

In a Q&A with Campaign India, Bruce Duckworth talks about the importance of simplicity in design, a theme he will touch upon, as a speaker at the upcoming Kyoorius DesignYatra ...

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Neeraja Kale promoted to Branch Head, Law & Kenneth, Mumbai

By Arati Rao, 1 day 3 hours ago

This is the first time the agency is appointing someone for the post in its Mumbai office

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“India should beat China in design education in the future”: Gert Dumbar

By Arati Rao, 1 day 3 hours ago

He’s one of the speakers at Kyoorius DesignYatra 2010

Marketing

“The Harley-Davidson culture will become an integrated part of youth culture in India”: Sanjay Tripathi, Marketing Director

By Arati Rao, 1 day 3 hours ago

To kickstart endeavour with the launch of Harley Rock Riders

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TVS Scooty Pep+ says “Go Babelicious” in new TVCs

By Raahil Chopra, 1 day 3 hours ago

WATCH TVCs here

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Mudra MAX OOH promotes Malhotra to president

By Raahil Chopra, 1 day 3 hours ago

Will continue reporting to Anurag Gupta

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Meridian Communications creates new TVC for the Honda Jazz X

By Raahil Chopra, 1 day 3 hours ago

WATCH TVC here

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WATCH: BMB's Trevor Beattie, Andrew McGuinness in conversation with Campaign India

By Bindu Nair Maitra, 1 day 17 hours ago

Trevor Beattie, Andrew McGuinness on BMB's India ambitions and why the BMB-Madison JV makes sense

Media

Reliance Broadcast to offer single window access to Reliance ADA's consumers

By Campaign India Team, 1 day 22 hours ago

The move is said to offer pan India coverage to advertisers

Media

Week 35 Ratings: STAR Plus stays on top

By Campaign India Team, 1 day 22 hours ago

Most channels slip in GRPs from their showing of the previous week

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Trevor Beattie's BMB partners with Madison for India entry

By Bindu Nair Maitra, 1 day 23 hours ago

Trevor Beattie, Madison form 50:50 JV

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Percept restructures Percept Entertainment

By Campaign India Team, 2 days ago

Devraj Sanyal appointed CEO, Percept Sports & Entertainment, Sanjay Ahire to head the content business; Harshad Bhagwat to lead Percept IP

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Times Audience Network and Monsoon Ads enter strategic partnership

By Campaign India Team, 2 days ago

The collabration will be for digital video advertising

Advertising

JWT creates new TVC for 'Headfast'

By Raahil Chopra, 2 days ago

WATCH TVC here

Advertising

Breaking News: Trevor Beattie says Hello to India

By Bindu Nair Maitra, 2 days ago

BMB to enter India "in partnership with an existing Indian Group"

Media

Press Council accepts SEBI Guidelines on Private treaties

By Campaign India Team, 2 days ago

The SEBI Guidelines include disclosure of private treaty stake ownership in the editorial content published by a media organisation

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Lowe Lintas bags creative duties of Karvy Group

By Campaign India Team, 3 days ago

The account will be headed by Anaheeta Goenka, executive director of the agency

Advertising

Happy wins iCube account

By Campaign India Team, 3 days ago

The creative agency won the account for the mobile handsets in a multi-agency pitch.

Advertising

Adland Rockstar: Jayanarayanan K

By Arati Rao, 3 days ago

This week, Jayanarayanan K, an associate creative director at McCann Erickson, Bangalore, tells Campaign India what he likes about photoshoots for fashion brands.

Advertising

Kaushik Roy elected President of IAA - India Chapter

By Campaign India Team, 3 days ago

Lynn de Souza is Vice President

Advertising

MMGB: Volkswagen's new international TVC

By Raahil Chopra, 3 days ago

WATCH Video here

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Tata Docomo creates new ‘Pay per use’ TVCs

By Arati Rao, 3 days ago

The campaign by Draftfcb+ulka is on air

Advertising

Mindshare is Agency of The Year at Emvies 2010

By Arati Rao, 3 days ago

Maxus in second place, Mudra Max in third

Advertising

Friday Box Office

By Campaign India Team, 6 days ago

Movies across genres in theatres today

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Your Weekend Reading List

By Campaign India Team, 6 days ago

A review of Tarquin Hall’s ‘The Case of The Missing Servant’

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Weekend fun: Make your life simpler

By Raahil Chopra, 6 days ago

Drawing techniques and the latest in mobile phone technology

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Transfer gossip: Who's going where

By Raahil Chopra, 6 days ago

Javier Mascherano looks set to join Barcelona

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Must watch on TV: Micromax cup final, BPL and F1

By Raahil Chopra, 6 days ago

India will play Sri Lanka on Saturday

Advertising

Innocean creates a new TVC for Hyundai Verna

By Campaign India Team, 6 days ago

WATCH TVC here

Digital

Ignitee Digital wins Kaya Skin Clinic duties

By Campaign India Team, 6 days ago

The agency will look to build the digital visibility for Kaya

Advertising

Cheil Worldwide sponsors Spikes Asia Student Academy

By Campaign India Team, 6 days ago

Agency sponsors programme for second year

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Asian Marketing Effectiveness Festival now a part of IAF, Haymarket JV

By Campaign India Team, 6 days ago

Move in line with IAF’s plan to launch Effectiveness award

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The Redesigned Campaign India website is now Live

By Campaign India Team, 6 days ago

Have a look around the new site

Advertising

Whatever the season, helpfulness is in fashion

By Michael Follett, Aug 26, 2010

Michael Follett, senior VP strategy & planning, DDB Mudra, Mumbai writes on why helpfulness is a universal agent.

Advertising

EMVIES 2010 to be held on August 27

By Campaign India Team, Aug 26, 2010

Times Television Network will sponsor the event

Media

Sixth Indian Magazine Congress scheduled for September

By Arati Rao, Aug 26, 2010

To be held in Mumbai

Marketing

Paulomi Dhawan joins Landmarc Leisure Corporation

By Campaign India Team, Aug 26, 2010

To lead foray into the wellness segment

Digital

"Travel" most popular search word across Asia reveals Yahoo! survey

By Campaign India Team, Aug 26, 2010

India findings also part of the survey

Advertising

Rediffusion creates new campaign for Champions League T20

By Raahil Chopra, Aug 26, 2010

Rediffusion Y&R's Delhi office has conceptualised a set of new TVCs for the Airtel Champions League, to be held in South Africa. For the T20 tournament, starting on the 10th of ...

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WPP returns to growth with 36 per cent profit lift

By Campaign India Team, Aug 25, 2010

Asia-Pac posted 0.7 percent revenue growth

Advertising

ANDY Awards crowdsources call for entries campaign

By Campaign India Team, Aug 25, 2010

Winner to get a seat on 2011 jury

Advertising

Lowe Lintas creates new campaign for Zoya

By Arati Rao, Aug 25, 2010

VIew the campaign here

Advertising

Hindi GECs: No changes in pecking order

By Campaign India Team, Aug 25, 2010

SAB improves further

Advertising

Star CJ Alive campaign built on research response “Paagal hai kya?”

By Arati Rao, Aug 25, 2010

WATCH TVCs here

Media

Hindi GECs: No changes in pecking order

By Campaign India Team, Aug 25, 2010

Week 34 threw up no surprises, with STAR Plus continuing to lead with 369 GRPs (TAM, HSM, CS 4+) followed by Colors with 316 GRPs.Zee was at 245 GRPs and Sony at 204.SAB TV ...

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WPP returns to growth with 36 per cent profit lift

By Staff Reporters, Aug 25, 2010

WPP has reported a 36 per cent growth in profit before tax to US$353.8 million for the first half of 2010.Billings are up 8.5 per cent to US$29,483 billion of which US$3,382 ...

Advertising

ASCI to introduce advertising code for educational sector

By Campaign India Team, Aug 24, 2010

Advertising Standards Council of India (ASCI), the apex self-regulatory body of the Indian advertising industry, will introduce a new set of advertising guidelines for the ...

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