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FICCI Frames 2015: "Niche content will take us forward and they're low investment products" - Harit Nagpal 
Advertising

FICCI Frames 2015: "Niche content will take us forward and they're low investment products" - Harit Nagpal

The CEO and MD of Tata Sky delivered the keynote on day one
BPL Adland Predictions: Gameweek 30 
Advertising

BPL Adland Predictions: Gameweek 30

Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to predict Barclays Premier League results
T.O.M. Tweets 
Advertising

T.O.M. Tweets

Some tweets that caught our attention this week
Ad:tech 2015: Three imperatives to connect with a connected audience: scale, connecting with popular culture, experimentation 
Advertising

Ad:tech 2015: Three imperatives to connect with a connected audience: scale, connecting with popular culture, experimentation

At ad:tech 2015, Rahul Welde of Unilever spoke about how the brand is leveraging digital media
Ad:tech 2015: 'Brands are no longer heroes' 
Advertising

Ad:tech 2015: 'Brands are no longer heroes'

Anita Nayyar of Havas Media, Lowe's Vikas Mehta, Coca-Cola's Deepak Jolly and Vivek Nayer of Mahindra & Mahindra discussed how brands can add value to conversations
Razorfish appoints Arnab Majumdar as director- business development 
Digital

Razorfish appoints Arnab Majumdar as director- business development

Prior to this, he was a digital media consultant in his own capacity
Adfest 2015: 51 more finalists for India 
Advertising

Adfest 2015: 51 more finalists for India

This adds to the 13 finalists announced on 17 March
Triton wins Alliance Tire Group 
Creativity

Triton wins Alliance Tire Group

Account won following multi-agency pitch
Ravi Rao to join Mindshare MENA as chief client officer 
Advertising

Ravi Rao to join Mindshare MENA as chief client officer

Prior to this, he was CEO of Mindshare South Asia
Pepsi asks consumers to 'Crash the IPL' 
Advertising

Pepsi asks consumers to 'Crash the IPL'

Initiates engagement program to create 30-sec ads for IPL
SXSW: How to survive your 15 minutes of shame 
Advertising

SXSW: How to survive your 15 minutes of shame

When it comes to coping with cyber shame, are you using the Apple or the Kanye West approach? Huge's Megan Wintersteen shared advice with SXSW attendees.
SXSW: How to build an army of brand advocates 
Advertising

SXSW: How to build an army of brand advocates

Virgin America, WWF and Change.org discuss advocacy vs. advertising
SXSW: The future of branding is a six-second video 
Advertising

SXSW: The future of branding is a six-second video

If you really want to reach people, think like a vlogger or a Viner
BPL Adland Predictions: Gameweek 29 
Advertising

BPL Adland Predictions: Gameweek 29

Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to predict Barclays Premier League results
Huawei conducts live digital activity to showcase Honor’s battery life 
Creativity

Huawei conducts live digital activity to showcase Honor’s battery life

Activity conceptualised by 22feet Tribal Worldwide
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MAGAZINE
Campaign India
Campaign India
6 March