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Gokul’s blog: If they had a choice, would clients give up ‘control’? 
Advertising

Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.
‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser 
Digital

‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser

WPP Xaxis’ global CEO joins Apac MD Michel de Rijk and India director Atique Kazi to talk on evolution of programmatic buying, why clients can’t to do it in-house, ...
Why media strategy is a creative problem 
Advertising

Why media strategy is a creative problem

Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose environment over efficiency, quality of positioning over absolute price, says the author.
Who pays for a marketing-inspired crisis? 
Advertising

Who pays for a marketing-inspired crisis?

Marketers may want to consider insurance in case their marketing plans go awry, says the author
Percept consolidates marcom businesses, names Shiv Sethuraman CEO of new entity 
Advertising

Percept consolidates marcom businesses, names Shiv Sethuraman CEO of new entity

He was CEO, TBWA India Group, in his last assignment
Double Standards: Are brands doing enough to target the &#8216;baby boomer&#8217; TG? 
Advertising

Double Standards: Are brands doing enough to target the ‘baby boomer’ TG?

We ask Madhukar Sabnavis and Anisha Motwani if the segment is under-leveraged
Ogilvy opens first behavioural science practice in Asia 
Advertising

Ogilvy opens first behavioural science practice in Asia

#OgilvyChange was launched in London in 2012; Singapore unit will be run by Sonal Narain, O&M Apac regional planning director
Heard through a helpline - A 90-year-old&#8217;s plea for justice 
Marketing

Heard through a helpline - A 90-year-old’s plea for justice

Mumbaikar Vimala Joshi was hit so badly by her neighbour that she needed stitches. Her brother called the Dignity Foundation Helpline.
Coalition versus integration: The debate continues 
Advertising

Coalition versus integration: The debate continues

Soon after Goafest where the topic 'trended', the author makes the case for integration
&#8216;Barometer of success is that you win more than you lose&#8217; 
Advertising

‘Barometer of success is that you win more than you lose’

Nikhil Sharma, director - marketing, explains Perfetti Van Melle India's rise, pressure on margins, ambitions at the premium end and its trademark advertising
Real-time advertising: is it all about now? 
Advertising

Real-time advertising: is it all about now?

We need to embrace the upsides but be alert to the new risks it brings, says the author
View from Brazil: why we didn't believe we could lose the World Cup 
Marketing

View from Brazil: why we didn't believe we could lose the World Cup

The former marketing director of Just-Eat Brazil and now MD of Telehelp explains how the 'Brazilian way of doing things' led some to blind belief
'40 per cent of internet users in India are looking at language websites': Gyan Gupta 
Digital

'40 per cent of internet users in India are looking at language websites': Gyan Gupta

Q&A with the COO of DB Digital following the launch of moneybhaskar.com
From 1950 to 2014: The evolution of World Cup posters 
Marketing

From 1950 to 2014: The evolution of World Cup posters

Monotype creative director James Fooks-Bale looks back at classic logos and imagery created for the tournament over the years
Things They Like: Ekalavya Bhattacharya 
Digital

Things They Like: Ekalavya Bhattacharya

The digital head for MTV India on a gaming console being his must have gadget, an adventure-filled trip to Bali, and more...
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MAGAZINE
Campaign India
Campaign India
11 July