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With the mood of the nation upbeat, will we see better festive sales? 
Marketing

With the mood of the nation upbeat, will we see better festive sales?

Win an Edifier iPod Docking Station worth Rs 2,500
T.O.M. Tweets 
Advertising

T.O.M. Tweets

Some tweets that caught our attention this week
IAA launches 'Let's Get Real' seminar on marketing of real estate 
Advertising

IAA launches 'Let's Get Real' seminar on marketing of real estate

The knowledge seminar will be held on 9 October 2014 in Mumbai
Spikes Asia 2014: Roopak’s blog - Content is finally King 
Advertising

Spikes Asia 2014: Roopak’s blog - Content is finally King

The author reflects on his sixth Spikes Asia festival in a row, and makes a plea to pronounce ‘content’ correctly
Spikes Asia 2014: “The way to the heart of the (Indian) consumer is through the Indian in the consumer” - Cheil's Nima Namchu 
Advertising

Spikes Asia 2014: “The way to the heart of the (Indian) consumer is through the Indian in the consumer” - Cheil's Nima Namchu

The agency's CCO for India spoke on how brands can ‘Communicate to two-and-a-half Indias’ and the 'jugaad' phenomenon
Things They Like: Rajesh Jain 
Marketing

Things They Like: Rajesh Jain

The MD and CEO of Lacoste India tells us about his favourite movies, books, 'user-friendly and technologically competent' phone, and more...
BPL Adland Predictions: Gameweek 5 
Advertising

BPL Adland Predictions: Gameweek 5

Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to predict Barclays Premier League results
Hardcastle (McDonald’s) appoints Kedar Teny as director – marketing and digital 
Advertising

Hardcastle (McDonald’s) appoints Kedar Teny as director – marketing and digital

His last assignment was at Unilever
Mike Fromowitz's Blog: The rise of netizens 
Advertising

Mike Fromowitz's Blog: The rise of netizens

'Networks' are competing with markets in industry after industry, says the author
Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO 
Advertising

Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO

Apac head Chris Foster will be COO, both take up new roles next year.
'You only get scale when people come to you for more reasons than one': Nitin Mathur 
Advertising

'You only get scale when people come to you for more reasons than one': Nitin Mathur

Freewheeling chat with the senior director - marketing, Yahoo Apac, on all things www, including Messenger and e-com
Brands step it up to help J&K 
Advertising

Brands step it up to help J&K

Airlines, communication majors lead the way
Carat India wins media mandate of Shaze 
Advertising

Carat India wins media mandate of Shaze

Account will be handled by agency’s Mumbai office
Ogilvy's Piyush Pandey tops Campaign Asia's 'most-admired' people and creative lists 
Advertising

Ogilvy's Piyush Pandey tops Campaign Asia's 'most-admired' people and creative lists

Most admired agency is Ogilvy & Mather, followed by Leo Burnett
‘Big data is like teenage sex’:  BJP’s Arvind Gupta 
Advertising

‘Big data is like teenage sex’: BJP’s Arvind Gupta

Gupta was speaking at a conference on 'Social Intelligence for Business Success’ in Mumbai hosted by Adfactors
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5 September 2014