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Gunjan Pandey joins Dr. Oetker India as marketing head 
Advertising

Gunjan Pandey joins Dr. Oetker India as marketing head

She was GM – marketing at McCain Foods prior
Sex sells: how porn and digital dating transformed an advertising cliché 
Advertising

Sex sells: how porn and digital dating transformed an advertising cliché

The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on ...
'Subscription system with no adverts is not enough to pay for content': CNN's Rob Bradley 
Advertising

'Subscription system with no adverts is not enough to pay for content': CNN's Rob Bradley

'There’s a hurdle every year and this year it’s ad blocking,' says the global director of digital advertising revenue and data of CNN. Edited excerpts from an ...
'It’s not just a campaign, it’s the essence of the brand': Abraham Thomas 
Advertising

'It’s not just a campaign, it’s the essence of the brand': Abraham Thomas

The CEO of Radio City explains the channel’s new Rag Rag Mein tagline and why the channel is going more local
Mullen Lintas wins creative duties of Honda’s upcoming car 
Advertising

Mullen Lintas wins creative duties of Honda’s upcoming car

Development follows multi-agency pitch; integrated campaign in the works
Opinion: Is the Indian marketing world an elitist citadel? 
Advertising

Opinion: Is the Indian marketing world an elitist citadel?

The consumer classes are growing, but the marketing classes are not inclusive of them. Why?
CIDCA 2016: Campaign India's digital awards calls for entries 
Advertising

CIDCA 2016: Campaign India's digital awards calls for entries

Online entry system, new categories for Use of Data, CRM, e-Commerce introduced
Cannes Lions 2016: Festival names 11 more jurors from India 
Advertising

Cannes Lions 2016: Festival names 11 more jurors from India

Amit Sharma, Ashish Bhasin, Elsie Nanji, Josy Paul, Pradyumna Chauhan, Ramesh Iyengar, Ravi Deshpande, Saurabh Varma, Swati Bhattacharya, Valerie Pinto, Zenobia Pithawalla on ...
Fiat Chrysler appoints Rahul Pansare to head marketing 
Marketing

Fiat Chrysler appoints Rahul Pansare to head marketing

Moves from Volkswagen, where he was head of communications
Marc Lourdes appointed director of CNN Digital Asia 
Advertising

Marc Lourdes appointed director of CNN Digital Asia

Joins from Yahoo, where he was editor-in-chief
Three tips for CMOs to make the case to be CEO 
Creativity

Three tips for CMOs to make the case to be CEO

Psychometric scales show that marketers make good CEOs but there are some pitfalls they need to beware, says the author
Kanika Kalra joins Snapdeal as VP – marketing 
Advertising

Kanika Kalra joins Snapdeal as VP – marketing

Was with HUL as global brand director for Fair & Lovely prior
A view from Dave Trott: Pay it forward 
Advertising

A view from Dave Trott: Pay it forward

Everybody wins when you set up the game right, says the author, with example of a pizza shop called Rosa's
Publicis90 shortlist features 21 submissions from India 
Advertising

Publicis90 shortlist features 21 submissions from India

3,555 applications received globally; 90 of the 320 shortlisted to get funding
Cannes Lions 2016: McCann's Prasoon Joshi on Entertainment Lions for Music jury 
Advertising

Cannes Lions 2016: McCann's Prasoon Joshi on Entertainment Lions for Music jury

Hosted on 23 and 24 June, Lions Entertainment is being launched as part of this year's festival


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Campaign India
Campaign India
15 April 2016