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IAA Young Turks Forum: ‘You are not the electricity, you are the wire, that conducts it' - McCann's Prasoon Joshi 
Advertising

IAA Young Turks Forum: ‘You are not the electricity, you are the wire, that conducts it' - McCann's Prasoon Joshi

In a candid conversation, Joshi spoke about his upbringing, what creativity means to him, and more
Experience Commerce bags Lenovo's digital duties, kicks off with social campaign 
Digital

Experience Commerce bags Lenovo's digital duties, kicks off with social campaign

The account was won following a multi-agency pitch
Opinion: Culture demands a new identity - one that evolves with the people who shape it 
Advertising

Opinion: Culture demands a new identity - one that evolves with the people who shape it

And culture should not be confused with values, says the author
McDonald's launches major transparency drive to tackle 'pink slime' rumours 
Creativity

McDonald's launches major transparency drive to tackle 'pink slime' rumours

McDonald's US is launching a transparency drive that sets out to answer the public's questions about its food and methods. By Louise Jack
Further updates on 16 October 
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Further updates on 16 October

Will resume after a day's break on account of voting in Maharashtra and Haryana
Scarecrow bags creative duties of iProf 
Advertising

Scarecrow bags creative duties of iProf

Account won following multi-agency pitch
A history of the Coke vs Pepsi war in 3 1/2 minutes 
Creativity

A history of the Coke vs Pepsi war in 3 1/2 minutes

When PepsiCo unveiled the stevia-based Pepsi True last week, the unofficial ceasefire between Coca-Cola and Pepsi came to a dramatic end and one of marketing's biggest ...
'There is an appetite within the consumer to make a product their own': Lee's Philip Ward 
Advertising

'There is an appetite within the consumer to make a product their own': Lee's Philip Ward

The shift to 'athleisure' hasn't affected the Apac region, says the marketing head. The global mantra continues to be 'innovation', alongside 'differentiation'.
Interbrand: Apple, Google retain top spots as world's 'most valuable' brands 
Marketing

Interbrand: Apple, Google retain top spots as world's 'most valuable' brands

iPhone and iPad manufacturer worth $118.9bn and internet giant valued at $107.43bn in 'Best Global Brands' ranking
Opinion: Is branding a pseudo business? 
Advertising

Opinion: Is branding a pseudo business?

Pavan Padaki explains 'a misplaced intellectual mastery over jargons and models'
Marketer: ‘We realised we’ve got to be a ‘range’ brand’ 
Marketing

Marketer: ‘We realised we’ve got to be a ‘range’ brand’

Saumitra Prasad, CMO, Kokuyo Camlin, speaks with Shinmin Bali on trying to redefine categories, warming up to advertising, evolving consumer habits, importance of market ...
With the mood of the nation upbeat, will we see better festive sales? 
Marketing

With the mood of the nation upbeat, will we see better festive sales?

Win an Edifier iPod Docking Station worth Rs 2,500
T.O.M. Tweets 
Advertising

T.O.M. Tweets

Some tweets that caught our attention this week
IAA launches 'Let's Get Real' seminar on marketing of real estate 
Advertising

IAA launches 'Let's Get Real' seminar on marketing of real estate

The knowledge seminar will be held on 9 October 2014 in Mumbai
Spikes Asia 2014: Roopak’s blog - Content is finally King 
Advertising

Spikes Asia 2014: Roopak’s blog - Content is finally King

The author reflects on his sixth Spikes Asia festival in a row, and makes a plea to pronounce ‘content’ correctly
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Campaign India
Campaign India
3 October 2014