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‘If a brand has an interesting story to tell, consumers will stand up and listen’ 
Marketing

‘If a brand has an interesting story to tell, consumers will stand up and listen’

Issac John, head of marketing, Puma India, makes claims on the brand’s growth and explains its digital moves
Coca-Cola unveils major redesign as it shifts from brand-specific ads 
Advertising

Coca-Cola unveils major redesign as it shifts from brand-specific ads

Coca-Cola is embarking on a major shake-up of its marketing strategy that will see it bring all Coke variants under one master Coca-Cola brand as part of the "next chapter" of ...
Blue or Gold? How the brand behind #TheDress monetised viral success 
Creativity

Blue or Gold? How the brand behind #TheDress monetised viral success

Whether you thought it was blue and black or white and gold, one certainty was that #TheDress received a lot of global attention, so how does a brand capitalise on unexpected ...
DDB MudraMax wins media mandate of Athena Life Sciences 
Marketing

DDB MudraMax wins media mandate of Athena Life Sciences

This is the first time Athena Life Sciences has roped in an agency
Five ad trends for marketers before Mobile World Congress 
Advertising

Five ad trends for marketers before Mobile World Congress

As Mobile World Congress kicks off in Barcelona, marketers need to understand how the mobile landscape is changing, writes Mark Slade, EMEA managing director for Opera Mediaworks
J. Walter Thompson wins creative duties of Askme 
Advertising

J. Walter Thompson wins creative duties of Askme

Account won following multi-agency pitch
Minority wins creative mandate of Pride World City 
Advertising

Minority wins creative mandate of Pride World City

Account won following multi-agency pitch
Scarecrow bags creative mandate of DS Group's dairy business 
Creativity

Scarecrow bags creative mandate of DS Group's dairy business

The account was won following a multi-agency pitch
Live Issue: Can ‘rebranding’ redeem Air India? 
Advertising

Live Issue: Can ‘rebranding’ redeem Air India?

Can the national carrier rise with the help of a new identity?
Double Standards: Is CSR differentiated enough to be an advantage? 
Advertising

Double Standards: Is CSR differentiated enough to be an advantage?

Ad veteran Ramesh Narayan and brand consultant Harish Bijoor speak about the trend of CSR-driven brand campaigns
Brand Trust Report 2015: LG is India's most trusted brand 
Advertising

Brand Trust Report 2015: LG is India's most trusted brand

Samsung Durables, last year's 'most trusted brand' drops down to 71; Samsung Mobiles is second on this year's list followed by Sony
Cannes Lions launches 'cheaper than redundancy' campaign 
Advertising

Cannes Lions launches 'cheaper than redundancy' campaign

McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send under-performing staff to the event
Warc 100: Kan Khajura Tesan named world's best marketing campaign 
Advertising

Warc 100: Kan Khajura Tesan named world's best marketing campaign

Lowe Lintas India is top creative agency globally; PHD Mumbai second on media agency list
IMC 2015: 'Cater to diverse preferences, in their language' 
Advertising

IMC 2015: 'Cater to diverse preferences, in their language'

Google's Vikas Agnihotri spoke about how content consumption has changed on day two
IMC 2015: From ‘print only’ to ‘digital first’ 
Advertising

IMC 2015: From ‘print only’ to ‘digital first’

The concluding session on day one featured Cisco's Nupur Sharma and Haymarket's Suresh Ramakrishnan in a panel on 'Monetising Beyond Print'
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Campaign India
Campaign India
6 February