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Twitter's new algorithmic timeline arrives - and what it means for brands 
Advertising

Twitter's new algorithmic timeline arrives - and what it means for brands

Top tweets will no longer display in chronological order, but by relevance to the user.
Maxus takes aim at management consultancies with new division 
Advertising

Maxus takes aim at management consultancies with new division

Global leads David Kaganovsky (CIO), Gary Revenson (tech director) and CSO Damian Blackden will run Maxus Technology Consultancy
Campaign View: 'Hamara' Bajaj stays alive to an ‘Invincible’ opportunity 
Advertising

Campaign View: 'Hamara' Bajaj stays alive to an ‘Invincible’ opportunity

For taking an idea and making it this large, braveheart Bajaj Auto deserves to take a bow
Gender stereotyping: Can brands fight sexism or merely dabble in tokenism? 
Advertising

Gender stereotyping: Can brands fight sexism or merely dabble in tokenism?

A raft of recent ads has turned the tables and used feminism as a central tenet of the marketing message
Archana Anand elevated as business head of dittoTV 
Marketing

Archana Anand elevated as business head of dittoTV

She was at Zee Digital Convergence prior
Positioning and differentiation: The Bajaj way 
Advertising

Positioning and differentiation: The Bajaj way

The motorcycle major's MD Rajiv Bajaj explains the strategy behind the 'Invincible' new offering, V
Tata Motors to rebrand new car following Zika virus outbreak 
Advertising

Tata Motors to rebrand new car following Zika virus outbreak

The motor company's new 'Zica' compact vehicle will be renamed to avoid association with the virus that has been declared a global emergency
Why Skore is getting ‘Bolder. Better. Naughtier.’ 
Advertising

Why Skore is getting ‘Bolder. Better. Naughtier.’

The three-year-old condom brand wants to be ‘Younger and Younger’, explains its marketing head Vishal Vyas
Publicis wins Heineken India’s creative mandate 
Advertising

Publicis wins Heineken India’s creative mandate

Account won post multi-agency pitch
Does corruption affect following of a sport anymore? 
Advertising

Does corruption affect following of a sport anymore?

‘No’ seems to the answer, with some caveats – Hiren Pandit, Navonil Chatterjee and Vivek Nayer explain why
Super Bowl 2016 ads 
Advertising

Super Bowl 2016 ads

Regulars such as Budweiser will again make an appearance, but there will also be first-time Super Bowl advertisers like Amazon and Kia
Uber has a new logo, and people are outraged 
Advertising

Uber has a new logo, and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.
Sanjay Gupta joins Urban Ladder as CMO 
Marketing

Sanjay Gupta joins Urban Ladder as CMO

He was head marketing – wellness and youth at Marico prior
Manish Kalra moves from Amazon to Craftsvilla as chief business officer 
Advertising

Manish Kalra moves from Amazon to Craftsvilla as chief business officer

He was director of integrated marketing at Amazon India
Bots versus brands: Ad-fraud warfare in Apac 
Advertising

Bots versus brands: Ad-fraud warfare in Apac

Surging online ad spend is providing rich pickings for fraudsters, so how can Asia’s marketers and agencies navigate safe passage through the digital battleground?
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Campaign India
Campaign India
5 February 2016