RSS

Marketing - News

Cheil Worldwide to acquire Iris 
Digital

Cheil Worldwide to acquire Iris

Initial investment deemed 'significant'; potential to rise to 100 per cent in five years
Heineken named Cannes Lions Creative Marketer of the Year 
Marketing

Heineken named Cannes Lions Creative Marketer of the Year

Brand had previously won the title in 1995
Reliance Broadcast Network brings in Shalini Gupta and Sahil Kangotra 
Marketing

Reliance Broadcast Network brings in Shalini Gupta and Sahil Kangotra

Gupta joins as CMO, while Kangotra joins as business head
Anup Vishwanathan joins Times Television Network 
Marketing

Anup Vishwanathan joins Times Television Network

He was AVP at Leo Burnett in his last assignment
Viber launches Public Chats in major global marketing push 
Digital

Viber launches Public Chats in major global marketing push

Viber’s new feature will eventually allow any user to broadcast their chats publicly, and allow others to listen in.
Agency of the Year 2014: Shortlists announced 
Advertising

Agency of the Year 2014: Shortlists announced

Winners to be announced on 9 December 2014 in Mumbai
F1 boss Bernie Ecclestone on his billion-dollar brand 
Advertising

F1 boss Bernie Ecclestone on his billion-dollar brand

Scathingly sanguine about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments, the F1 supremo pulls no punches in this ...
FCB Ulka Study: ‘Money is valued for what it can do rather than what it is’ 
Advertising

FCB Ulka Study: ‘Money is valued for what it can do rather than what it is’

The study dwells into the mind of the Indian man
Things They Like: Rachana Dharia 
Marketing

Things They Like: Rachana Dharia

Phd Network's VP of digital and mobility, on her favourite gadgets, travel spots and more...
Sports properties gravitate to Asia 
Digital

Sports properties gravitate to Asia

A new study by consulting firm AT Kearney reveals that Europe, Middle East, Africa and North America still dominate the sports industry, but Asia-Pacific presents a compelling ...
Fed up with your agency? Here are 3 in-house alternatives 
Advertising

Fed up with your agency? Here are 3 in-house alternatives

Marketing's former editor explores Specsavers, Spark44 and Oliver as agency models
Tycoon Warren Buffett pays P&G $4.7bn for Duracell 
Marketing

Tycoon Warren Buffett pays P&G $4.7bn for Duracell

Duracell has been snapped up for $4.7bn (£3bn) by American tycoon Warren Buffett's Berkshire Hathaway group, ending Procter & Gamble's ownership of the battery brand ...
'We can build a mobile center of excellence from India...' 
Digital

'We can build a mobile center of excellence from India...'

Michael Kahn, CEO, Performics Worldwide, ZenithOptimedia Group, speaks to Shinmin Bali about agencies operating in the specialisation era, the strategic importance of acquisitio...
Do online discounts discount brand equity? 
Advertising

Do online discounts discount brand equity?

While Suman Srivastava underlines that we must stop demarcating channels as online and offline, Nalin Khanna argues that brands are bound to lose, when discounted. Umaire ...
Helen Edwards: Don't drown your consumers in an ocean of branded pap 
Advertising

Helen Edwards: Don't drown your consumers in an ocean of branded pap

Without quality product, no amount of engagement will solve the problem of how to earn customer loyalty, says the author
DISCUSSION

Latest

Popular Comments

MAGAZINE
Campaign India
Campaign India
3 October 2014