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Five things marketers need to know about extreme consumers 
Marketing

Five things marketers need to know about extreme consumers

Moderation is out and extreme lifestyles are in. Consumers are realising that periods of fasting and gorging, saving and splurging, bingeing and purging earn them the lifestyles...
Carat Fresh Integrated is now psLIVE 
Advertising

Carat Fresh Integrated is now psLIVE

R. Ravi Shankar will head psLIVE India along with Sidharth Ghosh, VP, Keshav Chandorkar, national head – rural markets and Ajay Rao, VP.
 CIDCA 2014: Catch the early entry deadline of 26 April 
Creativity

CIDCA 2014: Catch the early entry deadline of 26 April

Details, entry forms at www.campaignindiacrest.com; maximum emphasis on campaign results
 Tata seeks shop for branding brief 
Advertising

Tata seeks shop for branding brief

This will be the group's first global corporate advertising campaign
'Staying connected' stays priority for majority: MTV youth study 
Marketing

'Staying connected' stays priority for majority: MTV youth study

36 pc picked mobile bill payment among things they spend on, another 23 per cent net connection and surfing bills
 Campaign India Photo Caption Contest 2014: Write, win (2) 
Creativity

Campaign India Photo Caption Contest 2014: Write, win (2)

Win digital cameras; grand winner will be Campaign India's guest photo-editor at Goafest 2014
Branding guru Wally Olins dies aged 83 
Creativity

Branding guru Wally Olins dies aged 83

The man credited with inventing concept of brand identity began his career in the early 1960s, running Ogilvy & Mather in Mumbai
Sunrisers Hyderabad assigns social media duties to Flying Cursor 
Digital

Sunrisers Hyderabad assigns social media duties to Flying Cursor

The account was won following a multi-agency pitch
Generation UnSanskaari 
Advertising

Generation UnSanskaari

How Indian youth are hacking the mainstream culture and what brands can learn from them
Campaign India Photo Caption Contest 2014: Write, win (1) 
Creativity

Campaign India Photo Caption Contest 2014: Write, win (1)

Win digital cameras; grand winner will be Campaign India's guest photo-editor at Goafest 2014
GroupM elevates Sidharth Parashar and Jai Lala 
Marketing

GroupM elevates Sidharth Parashar and Jai Lala

Parashar will head pricing and investments, while Lala will head trading and partnerships
Double Standards: Does native advertising deliver better than ads, edit? 
Advertising

Double Standards: Does native advertising deliver better than ads, edit?

The web is abuzz on ‘native advertising’ amidst online content. Supriyo Gupta (SG) and Ajay Kakar (AK) reflect on several aspects of the subject.
The rise of social spells the death of one-to-one loyalty 
Digital

The rise of social spells the death of one-to-one loyalty

Social is no longer just a place for marketing: it’s the most important new sales channel, argues the author
Youth ask: ‘What news on politicians should we trust?’ 
Digital

Youth ask: ‘What news on politicians should we trust?’

Excerpts from an MTV Rock The Vote event in Mumbai that featured political spokespersons interacting with youth
Youth ask: ‘How do we decide whom to vote for?’ 
Marketing

Youth ask: ‘How do we decide whom to vote for?’

Excerpts from an on-ground event in Mumbai, a part of MTV’s ‘Rock The Vote’ initiative encouraging youth to vote
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Campaign India
Campaign India
4 April, 2014