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Digital - Case Studies

Goafest 2014: Ten trends from Media Lions at Cannes 2013, from juror Melanie Varley 
Advertising

Goafest 2014: Ten trends from Media Lions at Cannes 2013, from juror Melanie Varley

The global CSO of MEC underlined on how important the work of media agencies is
Weekender: MSLGroup’s Surya Kundu heads to Cannes, via Berlin 
Digital

Weekender: MSLGroup’s Surya Kundu heads to Cannes, via Berlin

Wins agency’s Michael Sullivan Creative Leadership Award for 2014, for Sony Vaio and Experia Z1 campaigns
Emvies 2013: Case study briefs - Day 1 
Advertising

Emvies 2013: Case study briefs - Day 1

The lowdown on each of the cases presented on 21 August in round two of judging
CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank 
Digital

CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank

Alliance Bank taps into an unconventional way to promote its financial product the You:nique Prepaid Card.
Dentsu launches ‘Dentsu Social Media Handbook’ 
Digital

Dentsu launches ‘Dentsu Social Media Handbook’

Integrated communications agency Dentsu has launched a compendium on social media. Compiled by the agency’s digital division, the ‘Dentsu Social Media Handbook’...
Use digital delivery to target: Irwin Gotlieb  
Digital

Use digital delivery to target: Irwin Gotlieb

So says Group M's Global CEO Irwin Gotlieb in a freewheeling conversation with Campaign India editor Anant Rangaswami, when he spoke about global and local trends and ...
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MAGAZINE
Campaign India
Campaign India
12 December 2014