Advertising
Listerine and Aveeno owner reviews global creative account
Kenvue was spun off from Johnson & Johnson last year.
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
Montreux Switzerland Festival 2024: Entries close on 31 March
Winners will be announced in the third week of May
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise
Jindal Steel celebrates the grit of India in new campaign
With stunning visuals and a toe-tapping soundtrack to boot, the creative campaign roped in industry icons Ayappa K.M., Bharat Sikka, and Sneha Khanwalkar to bring the brand vision to life
Brand ambassador round-up: 18 March
Aditya Roy Kapur, Janhvi Kapoor, Rinku Singh, Yashasvi Jaiswal, Tamannaah Bhatia and more, in this week's brand ambassador round-up
Pick of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website. This week, Mullen Lintas' Future Generali film stands out by going beyond the noise of International Women's Day campaigns, and shedding light on hidden biases ingrained in insurance policies that we tend to take for granted
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment
Spikes Asia 2024: Ogilvy Mumbai comes out on top, as India takes home 29 new metals
Grands Prix wins came from agencies including Ogilvy, VML, Leo Burnett, and more
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
FCB/SIX India appoints Chinmay Chandratre as senior vice president for Media
With over 14 years of experience across digital marketing, buying and e-commerce, Chandratre will now be responsible for spearheading the agency's offerings across all-things media
How Uber India went local to zoom past its competitors
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
Ad:tech 2024: Privacy and consent emerge as key, as social media gains an edge in marketing spend
The annual trade conference’s first day shone a light on how marketers can stay relevant, and capitalise on emerging trends like Al in the face of rapid technological advancements, shifting consumer behaviours, and evolving regulatory environment in 2024
Tarun Jha exits Havas Creative India after 12 months as CEO
The former head of marketing for Skoda joined Havas Creative India in March 2023, now leaving 'to pursue new interests'
Spikes Asia announces shortlist for 2024
677 entries across 25 distinct categories make the cut. The full list of winners will be announced during a live ceremony on March 14, 2024.
'This one's for India': Ramesh Narayan on RK Swamy's Bombay Stock Exchange listing
As prominent media company RK Swamy listed on the Bombay Stock Exchange yesterday, ad industry veteran Ramesh Narayan shares his candid thoughts on why the moment was a matter of pride not just for the industry, but India itself
Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder
Last year some global agency groups found the going tougher than expected, but others came through and are still on their planned courses
Leo Burnett Mumbai's #BringBack2011 is India's most-awarded campaign
WARC 100 rankings: India is the eighth most-awarded country, with Leo Burnett Mumbai managing to snag itself a spot in the creative agency top ten
Pepsi resurrects its 'Ye dil maange more' campaign with Ranveer Singh to mark its 125th birthday
The company also unveiled new global branding in celebration of hitting 125 years in India
Moves and wins roundup: Week of 11 March
Read all the latest news from the marcomms world including updates from Yellow.ai, Bira 91, DBS Bank, Dentsu Creative, Ideosphere, Cheil India, BBH India, IAMAI, Pepperfry and Zee Media Corporation here
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