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Opinion: The right kinds of ads will take us to the stars
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Mar 01, 2018

Opinion: The right kinds of ads will take us to the ...

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.

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Opinion: How storytelling defeated rationalism
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Dec 12, 2016

Opinion: How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism, says the author.