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‘It’s going to be unbeatable’: WPP’s Mark Read ...
Mark Read details the thinking behind the move, including what role AI may have played
No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic
A PR legend, centenarian and a gentleman
David Finn, who just turned 100, is one of the founding fathers of PR and a throwback to the genesis of the communications industry
Richard Edelman outlines succession plan for ...
Edelman said the list of potential heirs could include family and non-family members
PR pioneer Howard Rubenstein dead at 88
Rubenstein was synonymous with high-profile names including New York Yankees owner George Steinbrenner, Michael Bloomberg, Rupert Murdoch, Abe Beame, Mario Cuomo and Fred and Donald Trump
Ogilvy to discard all sub-brands in move toward ...
CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow
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