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Opinion: The never-go aspect of the Indigo incident
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Dec 08, 2017

Opinion: The never-go aspect of the Indigo incident

Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba

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Opinion: Rebooting amongst remakes and remixes
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Oct 05, 2017

Opinion: Rebooting amongst remakes and remixes

In his columns the author speaks about a million possibilities for marketing

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Blog: More fit-hits and less flip-flops
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Aug 16, 2017

Blog: More fit-hits and less flip-flops

Flip-flops are a raging hit globally. Can traditional Indian footwear makers take note of that?

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Opinion: A good run for your money
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Jul 05, 2017

Opinion: A good run for your money

On his regular jog, our columnist discovers a load of opportunities for sports equipment makers and others

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Opinion: To curry a flavour
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May 22, 2017

Opinion: To curry a flavour

It's time to reboot the curry category and change the grime, grease and gluten perception

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Opinion: Rise of D-babas!
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Mar 22, 2017

Opinion: Rise of D-babas!

More and more consumers are renouncing the digital life, albeit for a short period

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