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Opinion: “Heard of Service Recovery?...
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Opinion: “Heard of Service Recovery?...

...Listen to brands Amazon, Jet, Samsonite.”

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Opinion: Client-agency Valentines: a 4X4 drive
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Opinion: Client-agency Valentines: a 4X4 drive

There are multiple hues in a client agency colour palette. The author analyses some of them

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Will brand Shiv Sena survive its creator? Yes, it can.
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Will brand Shiv Sena survive its creator? Yes, it can.

New leaders will have to understand the depth of the connection between the idea behind Shiv Sena and the audience it inspired.

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Kiran Khalap’s Blog: The Internetwork killed three. RIP third victim: communication models
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Oct 01, 2012

Kiran Khalap’s Blog: The Internetwork killed three. ...

In the third part of a series, Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, talks about the influence of online marketing

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Kiran Khalap’s Blog: The Internetwork killed three. RIP second victim: product brand
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Sep 03, 2012

Kiran Khalap’s Blog: The Internetwork killed three. ...

In the second part of a series, Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, analyses the impact of strong brands having to spread brand mythologies as well as having to show they care

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Kiran Khalap’s Blog: The Internetwork killed three. RIP first victim: Positioning
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Aug 06, 2012

Kiran Khalap’s Blog: The Internetwork killed three. ...

Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, contemplates what ‘internetworked’ stakeholders mean to brands and communication

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