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Has branded content lost the plot?
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Oct 11, 2017

Has branded content lost the plot?

BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.

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Passion vs. process: The big client divide?
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Aug 06, 2015

Passion vs. process: The big client divide?

The author reasons why the passionate stand a greater chance of business success

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You want it faster, cheaper, better? Here's how...
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May 19, 2015

You want it faster, cheaper, better? Here's how...

Have you ever heard the adage that you can't have anything fast, cheap and good but rather must pick two? Nonsense, at least when it comes to advertising, according to the author

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