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Gender stereotyping: Can brands fight sexism or merely dabble in tokenism?
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Feb 09, 2016

Gender stereotyping: Can brands fight sexism or ...

A raft of recent ads has turned the tables and used feminism as a central tenet of the marketing message

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Bond's back: from Heineken to Range Rover, brands line up for a part in Spectre
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Sep 21, 2015

Bond's back: from Heineken to Range Rover, brands ...

With Bond-mania gathering momentum ahead of Spectre bursting onto cinema screens at the end of October, Marketing decided to take a closer look at some of the high-profile brands that are onboard for the product placement ride.

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Domino's lets customers order pizza through emoji
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May 19, 2015

Domino's lets customers order pizza through emoji

US-based consumers can now tweet an emoji to order pizza

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How Coke's new CMO Marcos de Quinto can make the brand sparkle
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Jan 21, 2015

How Coke's new CMO Marcos de Quinto can make the ...

Coca-Cola is experiencing falling sales, up to 1,800 job cuts and even its own CEO is a vocal critic of its marketing. But with 2015 bringing Marcos de Quinto as its new global CMO, can the soft drinks giant turn around its fortunes?

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Johnnie Walker takes us step by step through 2015 in US TV spot
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Jan 07, 2015

Johnnie Walker takes us step by step through 2015 ...

Watch the film conceptualised by BBH London here

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Tycoon Warren Buffett pays P&G $4.7bn for Duracell
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Nov 14, 2014

Tycoon Warren Buffett pays P&G $4.7bn for Duracell

Duracell has been snapped up for $4.7bn (£3bn) by American tycoon Warren Buffett's Berkshire Hathaway group, ending Procter & Gamble's ownership of the battery brand synonymous with a copper top and drumming pink bunny.

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