Campaign India Team
Feb 21, 2018

WWF and Wild Studios invites agencies to make sustainability 'desirable' and 'sexy'

Top three entries will have concepts filmed and shown at Cannes Lions

WWF and Wild Studios invites agencies to make sustainability 'desirable' and 'sexy'
World Wildlife Fund (WWF) and Wild Studios (division of Natural History) have partnered to create 'Project Extraordinary'. 
 
Project Extraordinary calls out to agencies across the world to frame sustainability as 'desirable' and 'sexy' so that it can't be ignored by consumers. 
 
A statement from the companies says, "With experts estimating just 1 per cent of materials used to produce consumer goods are still in use six months after sale, we’re at crunch point. To have any significant impact, consumers globally need to start leading with their wallets. To do this, sustainability needs to be sexier."
 
Project Extraordinary's challenge for creative agencies around the world is to develop a short-form video concept and storyboard that demonstrates how sustainability is desirable and sexy.
 
The goal the project has is to make ≥50 per cent of their purchases based on sustainability as one of their top three decision triggers by 2020.
 
The top three entries will have their concepts filmed and shown at the Cannes Lions.
 
Entries close on 12 April. Winners will be notified on 27 April. 
 
For more details click here.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
2018 PR Awards shortlist announced
Premium
2 days ago

2018 PR Awards shortlist announced

Indian entries come from 20:20MSL, Adfactors, Breathing Space, Burson Cohn & Wolfe (Genesis Burson-Marsteller), Creation, Edelman, Godrej Group, GoZoop, Gutenburg, Madison PR, MSLIndia, Paytm, Team WPP, Text100, Value360 Communications, Viacom18 Media, Weber Shandwick and Yes Bank

Premium
Cannes Contenders 2018: OMD
Premium
2 days ago

Cannes Contenders 2018: OMD

Believe your entry deserves a Lion? Send us the work and the case

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
Opinion: This IPL needs more pace!
Premium
3 days ago

Opinion: This IPL needs more pace!

This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.