Wrap up: 18 October 2017

ASCI upholds 116 complains

 

ASCI’s Consumer Complaints Council (CCC) upheld complaints against 116 of the 165 advertisements it received in July 2017. Fifty one of these belonged to the 'Healthcare' category, 31 to 'Education', 10 to 'Personal Care' and five belonged to the 'Food & Beverages' category. Nineteen ads came from other categories.

 

DSport to broadcast Pakistan Super League 

 

Gozoop bags HRX's digital duties

 

Gozoop  has won the digital mandate for HRX by Hrithik Roshan The agency will manage the brand's social media assets and to drive awareness about the brand. The mandate includes social media strategy, content marketing and creative strategy across digital platforms.

 

iCubesWire wins Printronix's digital duties

 

iCubesWire has won the digital media duties of Printronix. The mandate includes digital media as well as the creative mandate for Printronix. Printonix is a player in the industrial printing space. 

 

Manyavar signs Anushka Sharma as brand ambassador

 

Manyavar has appointed Anushka Sharma as brand ambassador for its Mohey range of ethnic wear for women. Sharma will soon be seen along side Manyavar's other brand ambassador Virat Kohli in a campaign.