Weekend Wrap: 6 October 2017

DDB Mudra to work on Royal Enfield project

 

DDB Mudra has bagged an upcoming project for Royal Enfield following a multi-agency pitch. The relationship will be run by DDB Mudra's Delhi office where a team has been put together to work on the business. 

 

Fossil gets Shruti Haasan, Varun Dhawan as brand ambassadors

 

Fossil has announced Shruti Haasan and Varun Dhawan as its first ever Indian brand ambassadors. The duo will feature in the brand's first multimedia campaign launching pan-India by the end of the year. They will help in the launch of the new generation of Fossil Q touchscreen smartwatches.

 

Gulf Oil launches 'fan academy' with Manchester United

 

Gulf Oil Lubricants India has partnered with Manchester United to roll out 'Gulf Fan Academy’. Through the academy, Gulf Oil, aims to connect with Indian fans of the football club. The academy is driven by stand-up comedian Azeem Banatwalla. A video featuring Banatwalla and Mahendra Singh Dhoni has been rolled out to unveil the academy.  Gulf Oil is Manchester United's official global retail fuel and lubricant partner. 

Hyundai partners with FIFA U-17 World Cup 

 

Hyundai Motor India has announced that it will be the official 'transportation partner' for FIFA officials through the U17 World Cup. The tournament kicks off on 6 October 2017 and will be held across the country.

 

ABC to verify I-COM Global Summit Awards 2018

 

I-COM Global has announced that ABC UK will once again verify its Data Creativity Awards, the Data Science Hackathon and the Smart Data Awards. The competitions, aimed at awarding the most creative people and companies in the Smart Data Marketing industry, will take place before and during the I-COM Global Summit 2018, to be held in San Sebastian, from 9-12 April 2018.

 

Arijit Sengupta joins The PRactice

 

The PRactice has announced the appointment of Arijit Sengupta as vice president - public advocacy. Through this move, the agency aims to scale their public advocacy practice by focussing on policy engagement opportunities, developing issue based campaigns, and strengthening stakeholder network. Sengupta joins the agency from BBC.