Campaign India Team
Nov 03, 2017

Weekend Wrap: 3 November 2017

In the news: Digitally Inspired Media, Edelweiss, Janalakshmi, Jubilant Foodworks, Mankind Pharma, Xiaomi

Weekend Wrap: 3 November 2017
Digitally Inspired Media bags Zee Tamil's digital duties
 
Digitally Inspired Media has bagged the digital duties for Zee Tamil post a multi-agency pitch. The agency's Chennai office will handle the business. The mandate includes influencer marketing, content creation and design work across all social media platforms.
 
Edelweiss appoints Irrfan Khan 
 
Edelweiss Group has signed Irrfan Khan as the face of the 'SME Business Loans' campaign. The actor features in the brand's campaign that has been conceptualised by Contract Advertising. The offering encompasses loans for small and medium sized businesses, home loans and other personal loans for the self-employed and SMEs by Edelweiss Retail Finance. 

Nawazuddin Siddiqui is brand ambassador for Janalakshmi Financial Services
 
Janalakshmi Financial Services will soon roll out its operations as Jana Small Finance Bank. The organisation has associated with Nawazuddin Siddiqui as its brand ambassador for a campaign that will educate consumers about the same. 
 
Jubilant FoodWorks ropes in Anand Thakur
 
Jubilant FoodWorks has announced the creation of a digital team. The team will be headed by Anand Thakur who has been appointed chief digital officer. He will be joining the company soon from Koovs.com where is chief technology officer. He has also worked with Lenskart, Adobe, Perot System and Infosys.
 
Mankind Pharma gets Amitabh Bachchan as brand ambassador
 
Mankind Pharma, has rolled out a campaign featuring recently appointed brand ambassador Amitabh Bachchan. Through this partnership, Mankind Pharma is looking to 'emphasise the importance of good health and affordable treatment for all'. The campaign has been conceptualised by ADK Fortune. 

The New Business Landor and Onads
 
The New Business today announced the first few assignments it has worked on since it’s launch mid July.  These include projects for Landor, a wpp company that is India’s leading Design & Branding agency and Onads, an independent integrated Creative Agency. In addition, TNB also partneredwith a Gurgaon based Agency for a digital pitch. 
 
Xiaomi gets Katrina Kaif
 
Xiaomi has announced the appointment of Katrina Kaif as the 'product endorser' for its Redmi Y series in India. The brand announced the launch two new phones as a part of the series - Redmi Y1 and Redmi Y1 Lite.
 
Source:
Campaign India

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