Campaign India Team
Sep 22, 2017

Weekend Wrap: 22 September

In the news: Apollo Tyres, CP Plus, iCubesWire, ITW Blitz, Manforce Condoms, PG Communication

Weekend Wrap: 22 September
Apollo Tyres is Crystal Palace's official tyre partner
 
Apollo Tyres has been signed as the official tyre partner by Crystal Palace Football Club. Through this partnership with the English Premier League club, Apollo Tyres hopes to grow its visibility and presence across the world.  Apollo Tyres will run a series of campaigns that will include social media, consumer events and exclusive content informed an agency statement. 
 
Manforce takes down Navratri ad featuring Sunny Leone
 
Mankind Pharma has taken down hoardings for its condom brand, Manforce. The hoardings featured Sunny Leone and had a reference to the ongoing Navratri festival. The Confederation of All India Traders protested against the same. 
 
CP Plus ropes in Salman Khan as CCTV ambassador
 
CP Plus, a security and surveillance brand, has signed up Salman Khan as CCTV ambassador. CP Plus aims to reach out to the masses with this partnership. The brand will soon roll out a campaign on security and surveillance featuring the actor.
 
iCubesWire appoints Sabareesh Moorthy 
 
iCubesWire has appointed Sabareesh Moorthy as head - RDX sales and trading desk at its Mumbai office. He will head the agency account sales in West India and set up an initiative in the trading desk for programmatic advertising. He joins the agency from Publicis Media where he was associate director and group head of advertising operations. 
 
ITW Blitz gets Neeraj Bahl as CEO
 
Neeraj Bahl has been appointed as CEO of ITW Blitz. ITW Blitz is the talent management arm of ITW PlayworxMedia and Entertainment. Bahl joins the firm from Carving Dreams Entertainment where he was managing partner. He will be based in Mumbai and will report to the executive board of ITW Playworx. 
 
Faber Castell assigns PR mandate to PG Communication
 
Stationery brand Faber-Castell has recently assigned its PR mandate for India to PG Communication. The agency has been tasked with providing strategic communications services to strengthen the Faber Castell brand in the country.
Source:
Campaign India

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