Weekend Wrap: 19 January

BBC Worldwide partners with Aditya Birla Group

 

BBC Worldwide India today announced a partnership with Aditya Birla Group’s Applause Entertainment  that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats starting with Criminal Justice and The Office for the digital audience across India.

 

Bang in the Middle bags two Flemingo Group brands

 

Flemingo Group, the parent company for Mumbai Duty Free and Go Duty Free has appointed Bang in the Middle to handle the communications for the two brands. Go Duty Free manages the stores at the Amritsar, Ahmedabad, Calicut, Chennai, Kolkata, Mangalore, Goa, Trichy, Lucknow and Jaipur airports.

 

Crosshairs Communication gets two new accounts

 

Crosshairs Communication has bagged the PR and social media duties for Noir and Comfort Zone.

 

Noir is positioned as a premium hair salon in Delhi while Comfort Zone offers products and spa treatments. 

 

 

Tute Consult has bagged the public relations for nutraceutical brand Setu following a multi-agency pitch. Setu is a part of the OmniActive group.

 

Park Hyatt ropes in Karen Mendes

 

Park Hyatt Hyderabad has announced the appointment of Karen Mendes as director of sales and marketing. She moves from Renaissance Mumbai. In a career spanning 16 years she has also worked with JW Marriott and Hyatt Mumbai.