Weekend Wrap: 11 November 2016

There was no dearth of action this week, from the demonetisation of Rs 500 and Rs 1000 notes in India to the US election results and resultant protests. John Lewis' Christmas campaign in the UK is warming hearts the world over. But there were other headlines in the world of brands, too.

 

Skybags' ‘Wacky Wanderers’

 

Skybags, the youth bags brand from from VIP Industries, has embarked on a digital campaign themed ‘Wacky Wanderers’. Wacky Wanderers is billed as a platform for youth to realise their out-of-the-box travel dreams. It was launched through a microsite on Skybags.co.in, where participants are invited to share 'quirky' and 'offbeat' travel plans. Bollywood actor Varun Dhawan, brand ambassador of Skybags, will review entries and decide on the winner, whose wacky holiday idea will become a reality. 

 

Manyavar appoints Virat Kohli as brand ambassador, reveals film

 

Men's ethnic wear brand Manyavar has rolled out an advertising film featuring Indian Test cricket captain Virat Kohli, its newly appointed brand ambassador. Shreyansh Innovations conceptualised the campaign. Manyavar has over 400 stores across the country, informed a statement from the company.

Switzerland Tourism gets Ranveer Singh as ambassador

 

Bollywood actor Ranveer Singh has been named the first Indian ambassador for Switzerland Tourism. Singh will be in charge of promoting Switzerland Tourism’s campaign for 2017,  which will adopt a 'Nature wants you back!' theme.

 

Network18 rebrands IBN7 as News18 India

 

Network18 Group has announced that it has renamed its Hindi news channel IBN7 as News18 India. Along with the change of name, the channel has a new brand identity, logo and tagline. The new avatar of the channel was revealed on 9 November. The channel’s digital presence will also be revamped with the launch of a newly designed news18india.com, informed an official statement.

 

TheChairr appoints MindShift for digital PR 

 

TheChairr has assigned its digital PR duties to MindShift Interactive following a 'review'. The agency's mandate is to generate awareness in the digital space for the start-up, a discovery platform for grooming, wellness, and beauty needs. TheChaiir claims to have a number of brands, mom-and-pop outlets as well as freelancers that have validated its business models and concepts. 

 

Mirum India gets A.T.E's digital mandate 

 

Mirum India has won the digital duties for engineering group, A.T.E.  The agency has been tasked with 'overhauling the web presence of A.T.E.' and managing all social media-related actives. The account was won post a multi-agency pitch.  A.T.E. was established in 1939. Its businesses encompass manufacturing, industrial sales, distribution, and service.