Campaign India Team
Feb 09, 2017

Weekend Wrap: 10 February 2017

In the news: ASCI, Danone, Ferrari, Lux, Pitchfork Partners, Salt Brand Solutions, Swarovski, Times Now and Zee

Weekend Wrap: 10 February 2017
ASCI upholds 100
 
In November 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 100 from the 152 advertisements it received complaints against. 43 of these belonged to the 'Healthcare' category, 17 to 'Education', 11 to 'Personal Care', seven were part of 'Food & Beverages', six to e-Commerce. Sixteen of the complaints came under the 'Others' category.
 
Danone appoints First Partners 
 
Danone India has assigned its PR duties to First Partners following a multi-agency pitch. The agency will be handling the corporate reputation, brand PR and health communications for the company. 
 
Crosshairs bags Ferrari's PR mandate
 
Crosshairs Communication has bagged the PR mandate for Ferrari India. The appointment was made following a multi-agency pitch. 
 
Digital Latte wins Bengal Warrior
 
Digital Latte has been awarded the digital mandate of Bengal Warriors, Future Group's Pro Kabaddi League team. The mandate includes all digital marketing for the team.
 
Lux ropes in Varun Dhawan
 
Lux has roped in Varun Dhawan as brand ambassador for its Cozi range. With this appointment, Lux hopes that it can establish a better connect with a younger TG. A repositioning is also in process currently, informed a statement from the company. 
 
Pitchfork bags BBC Worldwide's strategic consulting biz
 
BBC Worldwide channels have appointed Pitchfork Partners Strategic Consulting LLP to advise them on communications strategy and campaigns. The execution for the campaigns will be handled by Seven Communications & Beyond.
 
Salt Brand Solutions ropes in Srivastava, Chanana
 
Salt Brand Solutions has announced the appointment of Neeraa Maini Srivastava and Rishi Chanana as ECDs. Srivastava has previously had stints with Lowe, Saatchi & Saatchi, Times Group, IBD and Ettamina Studios (Singapore). Chanana has previously worked with O&M and TBWA (Raad, Dubai, Delhi). 
 
Swarovski elevates Vivek Ramabhadran 
 
Vivek Ramabhadran has been elevated as vice-president for Swarovski, Asia - South. He was managing director at Swarovski Professional India prior. His mandate includes the Indian subcontinent, Middle East, Thailand, Singapore, Indonesia, Malaysia, Australia and New Zealand. He will report to Christian Doose, executive president, global sales, Swarovski.
 
Times Now to expand presence across Europe
 
The Times Group has announced the launch of an English News Channel in Europe, marking its presence in 100 countries. With this, the network aims to add a potential audience of 1.4 million Indians in mainland Europe in countries like Belgium, Germany, France, Italy, Netherlands, Spain, Sweden and Switzerland taking the international footprint to 10 million across 5 continents. The network will launch Times Now with the support of Bobbles Media GmbH DTH and OTT platforms in Europe.
 
Zee Cinemalu launched in USA
 
Zee Entertainment Enterprises has announced the launch of its Telugu movie channel, Zee Cinemalu on Dish and Sling TV in the US. With this Zee currently has 37 channels in the USA. 
Source:
Campaign India

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