Latam Airlines rolled out three print advertisements as a part of a campaign to to promote its inflight entertainment system.
Conceptualised by McCann Colombia, each piece presents the image of the floor plan of a movie theater, a music hall and a circus, overlapped by an airplane seat plans.
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Client: Latam Airlines
Creative agency: McCann Colombia
Chief creative director: Samuel Estrada
Executive creative director: Alejandro Bermudez
Creative director: Daniel Gonzalez
Creative group head/ copywriter: Pablo Naval
Creative group head/ art director: Diego Melo
Account director: Catalina Arjona
Art director: Carlos Revollo
Copywriter: Manuel Espítia, Pablo Naval
Client approval: Carolina Avella