Campaign India Team
Nov 16, 2012

Weekend fun: Call of Duty Black Ops II promotion

In case you haven't seen it yet, watch the trailer directed by Guy Ritchie

Weekend fun: Call of Duty Black Ops II promotion

The new 'Call of Duty' game 'Black Ops II' was released on 13 November.

Of interest for non-gamer adlanders, is the fact that the game was extensively promoted with a 60-second ad directed by Guy Ritchie, and featuring Hollywood stars Robert Downey Jr, Jack Black and Zach Galafianakis. The ad was created by US agency 72andSunny.

The other collaterals created by 72andSunny include a mobile app, outdoor and an interactive experience.

Google's Creative Sandbox also has on it a case study of the interactive trailer for the game.

 

 


Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Kwality Walls ad comes under fire for typecasting girl
Premium
11 hours ago

Kwality Walls ad comes under fire for typecasting girl

The ad by consumer goods giant Hindustan Unilever is criticised on social media for typecasting a girl who successfully made her first round roti

Premium
R.I.P. Sanjit Shastri
Premium
17 hours ago

R.I.P. Sanjit Shastri

The founder of Beehive Communications passed away on 21 September

Premium
Famous Innovations bags Doms' creative mandate
Premium
17 hours ago

Famous Innovations bags Doms' creative mandate

Account won post a multi-agency pitch

Premium
Weekend Wrap: 22 September
Premium
17 hours ago

Weekend Wrap: 22 September

In the news: Apollo Tyres, CP Plus, iCubesWire, ITW Blitz, Manforce Condoms, PG Communication