The new 'Call of Duty' game 'Black Ops II' was released on 13 November.
Of interest for non-gamer adlanders, is the fact that the game was extensively promoted with a 60-second ad directed by Guy Ritchie, and featuring Hollywood stars Robert Downey Jr, Jack Black and Zach Galafianakis. The ad was created by US agency 72andSunny.
The other collaterals created by 72andSunny include a mobile app, outdoor and an interactive experience.
Google's Creative Sandbox also has on it a case study of the interactive trailer for the game.