WARC Prize for Asian Strategy 2017: India dominates with 11 of the 16 winners

Indian agencies dominated the WARC Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven business results. 

 

Among 200 submissions from 17 countries across Asia, 16 campaigns were selected as winners. Ten of these winning entries come from India. 

 

Ogilvy won five of them. The tally consisted of two Golds, one each for Vodafone's 'The next-gen is ready' and The Akanksha Foundation's 'The Job Switch'. The entries also won the 'Market Pioneer Special Award' and 'Local Hero Special Award' respectively. 

 

The agency bagged a Silver for 'Winning the 4G race without 4G' for Vodafone. The Bronze wins came for work done for Asian Paints and Amazon.

 

MullenLowe Lintas Group won a Gold for the entry 'When embracing dirt became an act of faith' that ran in India and Pakistan. 

 

Havas bagged a Silver for 'Launching Jeans in India' for Durex while Rediffusion's 'Use Dipper at Night' for Tata Motors also won Silver. Rediffusion's entry also bagged the 'Channel Thinking Special Award'. Zeno Group also bagged a Silver for '#IShapeMyWorld' for Levi's.

 

DDB Mudra's 'From Anonymous Call to Eponymous Glory' for Premier Futsal and Leo Burnett's 'Roads that honk for HP Lubricants won a Bronze each.