Viju George has been appointed as the managing director of 20:20 MSL India. George will assume charge effective January 1, 2018, while continuing his current responsibility as India Managing Director of Publicis Consultants Asia.
George succeeds Amrit Ahuja, who is leaving the organisation following a 21-year career with the firm, to pursue interests on the corporate side. MSLGROUP had announced the elevation of Amrit Ahuja as MD of 20:20 MSL only in December 2016.
George will oversee the operations of 20:20 MSL, Publicis Consultants Asia, and Creative+, the firm’s creative wing. He will continue to report to the CEO, India of MSL, Amit Misra.
“His people-first leadership style and his PR industry expertise make him the right choice. His passion and drive will contribute immensely in building on the success of the firm in the years ahead,” said Amit Misra, CEO, MSL India. “Under Amrit Ahuja's leadership 20:20 MSL emerged as India’s leading technology/B2B PR firm, with a strong foundation that we will build on. We wish her the best in her future endeavors,” he added.
With over two decades of communications experience in both advertising and public relations, George has been with the organisation for 20 years. He took over as Managing Director of Publicis Consultants Asia in December 2016. In addition to the India roles, George will also take on the role as Technology Practice Leader for Asia.