Vaya Life, the Chennai-based inventor of vacum-insulated tiffin box Vaya Tyffin, has appointed Lowe Lintas Mumbai as its creative agency. The startup which looks to create products to 'impact and improve everyday living', has also signed on MullenLowe Lintas Group's GolinOpinion as its PR agency.
Vashist Vasanthakumar, CEO, Vaya Life, said, “Design is the core essence of brand Vaya. Interspersed with innovation and engineering, we aspire to build products which people not only use but love to be associated with. I am sure our association with Lowe Lintas and GolinOpinion, both leaders in their respective field, will help build the brand Vaya not only in India, but globally. While Lintas has a rich legacy and strong credentials in building brands over the years, GolinOpinion’s ability to service large conglomerates, their in-depth research orientation and diverse capabilities within the PR field is remarkable and I look forward to working together with them.”
Anaheeta Goenka, president, Lowe Lintas Mumbai, said, “Vaya Life is among the new breed of start-ups that are seeking to redefine the category they operate in. We were inspired by their progressive growth plans and the inventive approach they have in mind for the Indian market. But what makes Vaya unique is that – here the fundamental core of technology and design is applied towards “improvements” on life’s little daily needs/products, often forgotten by everyone else. We are excited to partner them in all ways to engage and interest all Indians to choose a Vaya offering, creating brand effectiveness and brand love.”
Ameer Ismail, executive director, GolinOpinion and dCell, said, “We are excited to be working with Vaya Life. Delivering expertise assimilated with novelty and relevance is a key priority at GolinOpinion. We believe we will be able to launch and establish a new age and dynamic company like Vaya effectively. Vaya Life has a strong disruptive concept set at its establishment. GolinOpinion, with its distinctive g4 agency structure, is uniquely suited to drive Vaya’s brand."