Brand and marketing veteran, V Shantakumar, has joined Pitchfork Partners Strategic Consulting as a senior strategist and board member.
Shantakumar will work closely with co-founders Sunil Gautam and Jaideep Shergill to support its aggressive growth and diversification plans. Shantakumar has been involved with the agency for more than two years as a consulting partner on several assignments. The new role will take his relationship to the next level.
Shantakumar is a veteran of more than four decades in marketing and advertising. He retired as chairman of Saatchi & Saatchi India in 2008, and was an advisor to the worldwide Saatchi & Saatchi Network till 2010. That year, he founded an independent strategy advisory service called Doing Think focused on helping create sustainable business advantage using a proprietary process.
Gautam and Shergill said: “We are excited to have Shanta join us. His credentials are impeccable and his ability for creative thinking and strategy are par excellence.”
Shantakumar added, “Although I have been involved over the past two years, the relationship today is more solid and allows me to contribute to my fullest.”