Campaign India Team
Apr 23, 2018

Unmetric Engagement Meter: Twitter top 20 (11-20 April)

Posts from Maggi, Mahindra XUV500, Durex and more...

Unmetric Engagement Meter: Twitter top 20 (11-20 April)
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.  
 
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
 
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Twitter basis the Unmetric Engagement Score.  
 
These are the ones at the top on the basis of retweets, from over a thousand with an engagement score of 1000, from 11-20 April.
 
MaggiIndia
Retweet count:1,256
Favourite count: 15,207
Mahindra XUV500
Retweet count: 1,074
Favourite count: 18,375
Durex India
(Tweet doesn't exist anymore)
Retweet count: 757
Favourite count: 1,475
 
Kotak Mahindra Bank
Retweet count: 680
Favourite count: 1,695
Amul
Retweet count: 583
Favourite count: 888
Mi India
Retweet count: 542
Favourite count: 721
Big Bazaar
Retweet count: 541
Favourite count: 132
Gulf Oil India
Retweet count: 539
Favourite count: 4,521
Coca-Cola India
Retweet count: 495
Favourite count: 1,623
American Tourister India
Retweet count: 489
Favourite count: 991
Paytm
Retweet count: 469
Favourite count: 414
Uber India
Retweet count: 455
Favourite count: 8,348
Nokia Mobile India
Retweet count: 440
Favourite count: 7,79
Boeing India 
Retweet count: 402
Favourite count: 2,456
Manforce Condoms
Retweet count: 395
Favourite count: 4,409
The Muthoot Group
Retweet count: 389
Favourite count: 1,735
Fujifilm India
Retweet count: 330
Favourite count: 359
godrejaer
Retweet count: 320
Favourite count: 276
Thums Up
Retweet count: 320
Favourite count: 41
Lay's India
Retweet count: 310
Favourite count: 88
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

12 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

14 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

14 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.