Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-30 April 2017.
OPPO India
Shares: 35,902
Likes: 1,20,105
Mother Dairy
Shares: 4,843
Likes: 69,452
Mi India
Shares: 4,474
Likes: 5,192
Himalaya Herbals India
Shares: 2,642
Likes: 10,105
Forevermark
Shares: 2,138
Likes: 2,01,367
flipkart.com
Shares: 2,033
Likes: 2,26,159
Thrillophilia
Shares: 1,943
Likes: 22,072
Cadbury Five Star
Shares: 1,876
Likes: 1,13,675
flipkart.com
Shares: 1,775
Likes: 3,14,669
NEXA
Shares: 1,605
Likes: 22,477
Tripoto
Shares: 1,474
Likes: 12,999
Caratlane.com
Shares: 1,464
Likes: 68,703
Abbott India
Shares: 1,202
Likes: 814
Tata Capital
Shares: 1,187
Likes: 1,62,706
Bandhan Bank
Shares: 964
Likes: 5,283
Nissan India
Shares: 927
Likes: 62,188
UltraTech Cement
Shares: 878
Likes: 10,528
Fortune Foods
Shares: 869
Likes: 2,025
Vestas
Shares: 726
Likes: 1,868
ASUS India
Shares: 654
Likes: 2,93,808
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